Recently Bringing home appliances Information Systems announced the December 2009 Product of countryside
Sell Data, the month totaled 5.96 million units to achieve sales, achieved sales of 11.17 billion yuan, respectively, sequentially grew 54% and 53%, 09 year accumulated sales volume of 34.56 million units, achieved sales of 64.8 billion yuan, a policy which has a more significant effect .
1, monthly during the year reached a new high-scale, rural demand to accelerate the release. December's data than we had expected, sales were appliance sales and there was a substantial increase, mainly due to effects from the holiday season effect and the double reflection at a time when
TV And washing machine sales season, the beginning of New Year's Day and Spring Festival are traditional holidays coming stimulate consumers to buy warm, 1,2 can be expected to maintain a high scale of the month to the countryside.
2, sales of all types of products to achieve chain growth is particularly eye-catching color TV. Compared with last month, TV,
Refrigerator , Washing machines and air conditioners and other major home appliances were sequentially grew 81%, 21%, 43% and 40%, other products also increased more than 45%, the trend is obvious tail. It is noteworthy that signs of heavy volume color TV appeared,
LCD TV Spread to rural areas to achieve positive results, the proposed focus on Sichuan Changhong (6.79,0.10,1.49%)
TCL Group (5.30,0.00,0.00%) and Hisense.
3,09 appliances in rural holdings have increased sharply. The measure, color TV, refrigerator, washing machine and air conditioning sales equivalent to the countryside throughout the year to enhance rural family holdings 7.73 per 100 units, 4.3 units, 3.1 units and 1.69 units.
4, color TV and air conditioning of the average price continued to rise, ice wash products is relatively stable. Data show that in December the average price of color TV and air conditioning than the year were up 50% and 7.8%, mainly due to energy-efficient air conditioning LCD television and sales in rural areas the proportion rising to adjust the rules in the limit after the introduction of the class average price of home appliances will have to upgrade.
5, Inverter air conditioner Rural areas to promote sales of the limited air-conditioning. The latest household appliances to the countryside into the tender documents have inverter air conditioner range of subsidies, in fact, this is only promoted the upgrading of the structure of rural air conditioning products, although the price has entered the acceptable range of consumers, but the product features and usage restrictions it did not have the rapid spread in rural conditions.
6, the policy effect is still room for improvement, this year will be more significant. We in the annual policy strategy had been home appliances to the countryside in-depth analysis, that the 2009 limit in product, process and product subsidies under the constraints of scope, rural demand has not fully released, the market also think the countryside last year and is expected to boost consumption there is a wide gap between the 150 billion yuan, but
Motorcycle Included in the scope of automobile subsidies, part of the sold product is not input information systems, the actual sales better than the survey results, we also feel that the policy to maturity, particularly the limit after a substantial increase in real terms this year was more prominent.
7, continue to be optimistic color TV and refrigerator sub-sectors. TV upgrades from urban to rural shift, refrigerators in the rural areas and update the needs of new home demand will remain strong, the listed companies recommended by Hisense, TCL Group, the Changhong and Haier. I am China Manufacturers writer, reports some information about avaya connectors , microphone stand parts.
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