Any goods are not as perfect, there is a total lack of respect, in the marketing process to seize the goods if the characteristics of, appropriately enough, "from exposing their weaknesses" may get unexpected results.
Automobile industry to gradually extend the recall to positive sales of household appliances gradually into the season. Pescod
Air conditioning Chairman Li Xinghao, has announced the implementation of "commitment to product quality recall system", which sold air conditioning from the date of purchase within 3 months, such as the quality of any artificial problem, free recall, replaced with new machines. Coincidentally, the day before yesterday, a leading domestic gas Guangzhou million and also announced the industry's first product recall specific details.
Of China Quality Certification Center Xia Jianjun, said business successively Chung, "recalls marketing" that quality of war will become a household electrical appliance industry value from the price wars to fight a major transformation of traction.
Recall challenging the emboldened To industry insiders, despite the home appliance industry, the market has been a higher degree of specification is relatively complete, more stringent self-discipline, but before that, none of the enterprises of domestic calls for appliances really recall system, but also none of the companies publicly accountable commitments to quality defects of products on the existence of a recall.
Reason that the home network editor Li Tao, on the one hand is the home appliances are
Life Necessities, many families have several of the
Television , Several air conditioning units, if such a high penetration rate of the people recall for products, home appliance manufacturers will have a significant pressure. In addition, the manufacturer's own product quality, the quality of lacking sufficient clout and confidence, worried that once the commitment to incur huge
Business Loss. Guangdong Province Consumption Deputy Secretary General Commission of China Jiang column is that the consumer complaints over the years, statistics from the briefing, the quality of new products every year accounted for a large proportion of complaints. "Appliance companies to tap the recall, perhaps more to the consumers of psychological protection. But the future of the outcome, can not Liaoding."
Security Hidden sector need perfect recall system
And Pescod headquarters in one city, separated from the gas distribution and options with leading enterprise million announced in Guangzhou, recall, recall that the consumer's home is still in use out of any brand protection devices embedded in non-kitchen, and give each Taiwan kitchen scrap subsidies paid in cash.
Had earlier this year, some businesses are not illegal production flameout protection devices with embedded gas stove or fraud incidents by CCTV "Weekly Quality Report" came to light, for a time caused a great shock.
Experts said, consumers using gas stoves without flame failure protection devices, if unexpected turn off, gas leakage can easily reach a certain concentration of the explosion, poisoning, for consumers there is a big physical safety and health risks. China National Hardware Association, a branch director Lu Chu gas to the newspaper of its reporters that the gas stove in the industry today, some no-name small factories violate the relevant provisions of national standards, production and sale of non-flame gas stove protection devices, home safety and consumer Health disregard the serious impact of the entire gas industry, a test kitchen. Lu Chu their disclosed, such as
Water heater , Disinfection cabinet , Gas stoves on unsafe
, Is currently the industry's most pressing need to introduce the recall task. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as chocolate melting machine , fish processing machinery.
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