Shenzhen Liberty Green Ink Co., Ltd. (formerly Shenzhen Liberty Screen Printing Equipment Co., Ltd.) was founded in 1996, from the beginning of a simple proxy to create an international high-quality brand, to today's independent research and development, to build its own brand, has been the spirit of "quality assurance, reasonable price, warm service, fast delivery" mode of operation, has won numerous manufacturers and the industry's trust and support, and finally create their own piece of the world. Recently, the special India Channel HC mesh screen editor specially interviewed Shenzhen Liberty General Manager Mr. Yang Zhongguo green ink, to explore the corporate development strategy, Yang repeatedly referred to the total "complementarity," the word, let us take a look at business development and transformation Gabriel treasure behind the story ... ...
Shenzhen Liberty General Manager Mr. Yang Zhongguo environmentally friendly ink
HC Network: Since its creation, Bailey Bao has 11 years, and this is not in the screen printing industry has been short, what you go through the perception?
Yang Zhongguo: Time flies really ah! Bailey Bao inception to the present so many years, indeed in our industry have not a short period, beginning six years based on trade patterns and agent distribution in the form of business, then gradually shift from the agent for the production of their products to create its own brand, in constant development, along the way, through ups and downs. Now the company although still small, but I am pleased that, at least we have into the success of the first stage in the 5 years after I took over operations, Gabriel Po brand known to almost everyone in the industry, that is what I deserve happy thing!
HC Network: Switzerland before your proxy card in the screen printing Choi Lai, printing ink, and now produce their own, "Gabriel treasure card" of the ink, how the middle through the process of transition? What the two conflicts?
Yang Zhongguo: Not to mention the conflict, it should be said to be "complementary" and "win-win." Bailey Bao is the agent before, and now has to direct the production. Bailey Bao years ago has not produced its own brand, select brand ink Choi Lai Switzerland agent is completely correct, this product is a big treasure for Experian's development space and more opportunities. Had decided to agents, we particularly Switzerland, Choi Lai brand ink was repeated several times in the quality and performance test, we were very pleasantly surprised; and this brand of the European printing ink, is also reassuring in environmental protection, gloss and print properties very well, it's color, model, and Marais Po ink is almost the same. Choi Lai brand ink products just to enter the Chinese market, many customers do not understand this brand ink performance, then go through a trial board, sampling and other trials, together with Gabriel Po strong promotion and publicity, more than 3000 customers When using this brand ink is very recognized and satisfied, in particular, printing performance, easy to plug network, no drawing, covering the excellent performance, strong adhesion, especially resistance to abrasion and special quality of alcohol and more high-quality inks currently outstanding foreign price advantages.
Two years ago, Gabriel Bowes Ink and Paint Co., Ltd. Choi Lai Switzerland signed a cooperation agreement was the company's strong support and cooperation in various areas of technology. We are at the end of 2004 in Shenzhen set up its own production base of chemical adhesive ink, and the introduction of a Swiss prize Korea's raw materials, formulation and production process technology management processes to produce high-quality brand Gabriel Po ink products, according to domestic sales prices and foreign brand ink other high-quality competition in the market, this is our greatest advantage. Bao on Bailey, the previously selected agent, and now to the professional production, the purpose is to Bailey Bao brand ink ink directly replace expensive imports, so far from any conflict.
HC Network: How do you see production, agency both this form? What were the advantages and disadvantages?
Yang Zhongguo: I mentioned the "complementarity" word, if a company is in the development process, the production on their own single-brand products can not meet customer needs. In our screen printing industry, one that will have hundreds of ancillary products and even thousands, can only say that Gabriel treasure chosen a comparative advantage for agents, complement its own vacancies or deficiencies.
I think that this "complementary" form of advantage: agents to promote the development of the printing industry, while they can promote their products onto a new stage, to establish its own brand positioning, but also to the company the opportunity and meet the needs of our customers. Drawback is that: after all, set up their own brand soon, in China some economically backward areas, because of our limited promotion and publicity efforts, will give customers the choice of brand trust and create a non-mental errors. In fact, Gabriel Po Swiss brands and agency licensing and foreign Colourful ink compared with other high quality, quality can be compared, or even some products that we produce quality more than the agency's products and other high-quality foreign ink product, so please rest assured that our customers use the Experian Po brand products, our aim is to make all customers and businesses in the country with the lowest cost to buy the same high-quality products with foreign countries.
Of course, the ultimate goal of our development and build their own brands and sell their own products, so in the market have an independent space for autonomy and greater competition. I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as baseball jigsaw puzzles , wooden brain teaser puzzle.
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