Sized Electrical Mao Xiaojun, general manager, said yesterday that the new, large and medium projects not related to store the contrary, this will open more than 20 new stores, to further determine the status of medium and large advantage in Beijing.
States United States 3.65 billion yuan after the annexation of large and medium, large and medium brands and the future development of a critical concern. Mao Xiaojun, general manager of Dazhong Electronics, said yesterday that the new, large and medium projects not related to store the contrary, this will open more than 20 new stores, to further determine the status of medium and large advantage in Beijing.
Sized into the country after the United States
once came to be closed, moved some overlap of GOME stores. Yesterday
(January 3, 2008) , Mao Xiaojun denied, "large and medium and the National US-overlapping stores closed or not, must be based on two brand stores market competition results." He told reporters, medium and large this weekend to open two new stores, more than 30 sites currently targets the fourth quarter of last year lease expired more than 20 stores have already basically completed the work contract. Currently, the Beijing area
Home Appliances The number has reached 170 stores around large and medium restart shop, and "Soviet" in Beijing to accelerate the expansion of stores this year, the total number of household appliances will exceed 200.
In addition to general home appliance stores
expansion, medium and large electrical appliances will also increase
Digital , IT Sales efforts, and this year opened a number of digital,
Mobile Shops. It is understood that in this digital medium and large stores, IT and high-grade
Life Small appliances Products, their share will grow 15% -20%.
"This will strengthen the influence of large and medium brands and increase brand promotion and publicity efforts to strengthen its dominant position in Beijing Dazhong," Mao Xiaojun said, "large and medium sales target this year is 10 billion yuan, reached the United States Suning two competing brands with sales of 1.2 times in Beijing. " According to medium and large electrical appliances brand director Jiang Bo, last year sales of nearly 8 billion yuan medium and large.
Large and medium terms, said sales of large and medium and national level, the United States in more of a competitor, the two brands will be commodity prices, and shop
Network After sale Service And other aspects of competition. Over the past New Year's Day promotion in 64 large and medium stores in Beijing for three days sales of 6 billion yuan, up more than 60%.
Present, large and medium and the National United States completed the initial docking, is being introduced GOME
ERP System. According to Mao Xiaojun introduction, the implementation of large and medium sized electrical appliances will still own service standards, rather than what country the United States had "a long time to protect honest" service standards.
The industry point of view Country more than U.S. brands, "P & G distribution" Winning
States United States spent 3.65 billion yuan after the acquisition of large and medium, already has the "National America," "Paradise," "medium and large" three home appliance chain brands, which the industry distribution of the national U.S. brands metaphor for the strategy of P & G shampoo , the country's three major U.S. brands such as Procter & Gamble's brand can be the same as for joint operations. In the shampoo market, P & G's Rejoice, Pantene, Head & Shoulders, Vidal Sassoon four brands account for half of China's shampoo market.
Paradise in merger, acquisition of large and medium, the States United States in Beijing and Shanghai have achieved a market share advantage in mature markets. An anonymous consumer electronics chain experts believe that China's home appliance chain has already entered a "asymmetric competition" era of GOME stores terminal resources acquired substantially ahead of the competition.
Home appliance chain with the layout of a complete second-tier cities, Gome, Suning attention to the 34 markets. At present, the country's 34 U.S. markets in Henan is to join large-scale activities, the United States by the dealers purchase directly from the country. Experts said that with the home appliance chain model of a secondary market should totally different from the market expansion of 34 to join the main chain, more reasonable. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as rolex presidential , seed starter.
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