Strive for coordinated development of Yuchai 2010 Sell Income of 30 billion
2010 year is the national implementation of the "Eleventh Five-Year Plan" last year, is also another leap in Yuchai. Yuchai strive to achieve sales of 30 billion yuan, of which, Yuchai Diesel AG Engine Marketing Goal is to "ensure that the 50 million, for 530,000 units, 560,000 units challenge", and strive to become the first domestic diesel engine production and sales exceed 50 million units of production enterprises.
The new year around the Yuchai management policy and marketing goals, Yuchai that "adjusting the structure, deepening reform, across the development" a new marketing ideas.
Restructuring : For a strong insurance market share, increase market share in the balance of power, weak market breakthrough, highly collaborative development. Ensuring the overall growth of the premise, but also to ensure product quality, on Yuchai Machinery Co., Ltd. the import and product market strategy focused on market segments to be fine breakthrough planning to form an effective break in order to protect Yuchai efficient market, long-term development.
Deepen the reform : More emphasis on specialized marketing model, including professional marketing functions of the sink to the office, and enhance the regional market segments Yuchai control capabilities and skills. Professional marketing services network to the county and township level, expansion, remodeling services, implementation services for marketing, new advantages. Sinking to the office professional marketing management, to strengthen the Office organization and management capabilities.
Leapfrog development : Not only refreshed on record in the marketing goals for the future of the market planning, market positioning, marketing strategy must do a good job of planning and advance to ensure that companies operating performance, new product introduction, marketing models to achieve leapfrog development.
The same time, Yuchai proposed the "cooperative development, committed to the protection, services marketing, and bring added edge" service approach, and the corresponding measures for services, and strive to create Yuchai services play the most competitive first-class marketing service brand. 2010 New Yuchai's main push is the highlight of the General Assembly. 29 General Assembly by the Yuchai display technology-intensive production, excellent quality, low-carbon economy, including the four-cylinder to six cylinder engines to attract the attention of the participants. 2010, as the world economic recovery and national "capital growth" policy continuity, internal combustion engine industry will be further development. Standing at a new historical starting point, Yuchai will undoubtedly face a broader space for development.
Yuchai commodity strategy in 2010 breakdown cover: the depth and breadth to strengthen product development, research and development for the sector of the market, fully covered trucks, buses, electric boats, Construction Machinery And agricultural purposes.
Environmental protection Upgrade: adhere to the "green development" core concept of an active commitment to environmental responsibility, to meet the country , and non-national road T2 standard products, respond to low-carbon era.
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