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Unsheathed their swords edge Pick singled NBA The past few years, the Chinese people to see NBA, Yao Ming because of the games have this "symbol of China." Now, in the NBA arena, not only to see Yao Ming shout at the majestic in the backboard, there Another familiar sight, that is, stadium billboards and the players dress with red Chinese characters written in the "Chinese Peak." Houston Local February 17, 2006, China officially announced the Peak Group, the area of the Temple NBA basketball in hand, the successful signing NBA arena, as Yao Ming's NBA arena where the sponsor, but also is the first NBA hall landing The China Sports brand. China's sports brand finally succeeded in standing on the shoulders of the NBA, highlighting the international brand image. "Pick Sword" has become this year's most talked about topic in the field of sports. Brand International First challenge "Our goal is to become the first brand of basketball equipment. Not only is the first, but also the direction toward the world." Compared to other equally ambitious domestic sports brand, the Peak is sufficient dynamic. Has just been "the most influential marketing planners 50" Phenom current Planning Director Huang Zhongfei said that in this era of strong giving birth, said the "first" Sometimes people feel a little empty or even a joke. Especially in the sporting field, China's brand and Nike, Adidas and other international giants, the gap is still very large. But this does not mean that these international markets is not one of the best brand of transcendence. Liu Xiang can break the world record and become the world champion, Yao can be a track on the top NBA stars, who said equipment brands in professional basketball, will not be able to have a world from China? Pick that landed NBA, the FIBA President Dr. Cheng Wanqi in an interview said excitedly: "see the Olympic sponsorship NBA, I am very pleased with this that we grew up in a domestic sports enterprises . They began in the international arena to make their voice. " Enter the international market Conditions are ripe Cheng Wanqi believe that the international economic links between the more and more closely, we can not abandon the complacency of a domestic market, we must go out to participate in international competition. "So many multinational companies regarded their own products to sell your house, and and many or our own production, which shows the level of our production technology has reached the international business standards, and that we refrain from their own brands, why not hit the international market domestic brands go? " Talking about building an international brand, deputy general manager of Peak Zhi-Hua Xu said, it is undeniable that China's strong brand and a world-class brands compared to the gap still exists. The gap on the one hand from the psychological level, such as Nike, the context in the United States an advantage. Because the United States in many areas of high technology products in world front, that the United States, the brand will make people subjectively think is good. Relying on a strong culture in the United States, Nike successfully occupy the Chinese market. Second, the peer of the international brands have already had several years of development history, we are only 10 years, shaping the product, the quality of personnel and resources in the world can not be compared. This gap as they enter the fourth decade of middle-aged, and we are the young blood of young men. However, the mall also will be the Yangtze River superseding the old, children eventually grow up and have the opportunity to become strong. The key is to have the courage to cross a mountain after another, willing to endure the pain long journey of thorns, can find ways to skillfully winning. Anyone who wants to, it is possible. Moreover, we also have our own advantages. Professor Xu said: "In contacts with the United States and European players, we find that the world's leading brands and Chinese brands is narrowing the gap. Our international top brands enterprises can do processing, and even develop some transcendent products Manufacturing technology is not backward, and that China has low labor costs, raw materials, the advantage of rich resources, together with tens of thousands of sports products in China with production companies in the mutual assistance and cooperation in the competition, that advantage will be a long time, the United States, Europe and Japan than not. as long as the success of the brand started, our products in international markets is certainly a very superior cost performance. " Have to enter in the real gap in the ranks of international brands, the most important thing is speed. China's sports shoes development is very fast in recent years, the overall market to 20% per year? 30% of the rate of growth, Peak last year's growth is as high as 60%, this year it is expected to exceed 80%. At this pace, then who can say that China will not have the world's leading sports brand? 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