Although this year's "51" shortened to three days, but the appliance business of marketing enthusiasm increased rather than decreased, have pulled ahead this week on the feast of the curtain 51 appliances, indirectly, "51" prime-time consumption extended to nine days. Relations outside the home appliance stores in all related Maozuliaojin, Enter the Dragon, chanted "51 share the day" the voice, in the opening, heavy equipment upgrades, huge price cuts, the difference subsidies, special machines, rich gifts,
Service Protection and the big issue, manufacturers resources "flood gate" to allow consumers to enjoy ahead of Chang, "51" the Best offer. Who can grab more market share? Together to look at their tactics right.
Price reduction is the last word
Earlier than 51 "51" to be contested as home appliances business, people focus on consumption of Golden Week, is the main reason for huge price cuts. Earlier this week launched the "51 share the day", the biggest bright spot is the business launch of the "51" the same price, to advance the growth of domestic market. Reporter was informed that
Suning Together this weekend hundreds of brand-name appliances manufacturers, the joint launch of "price cut is the last word" campaign, started ahead of Golden Week promotion battle. To prepare for this event, Suning early in the month ahead of schedule 3,4 talks with major manufacturers, communication, and spending huge sums to Haier,
Hisense , Whirlpool, Sharp, LG, Midea, and a hundred brands of large single procurement, while ensuring an adequate supply of the major manufacturers also received a special discount price. Then,
Shenzhen Suning 26 stores throughout the city will "flood gate", the Heavy category overall, the highest decline in more than 30%.
Hood , Stoves, disinfecting cabinet audience 5 fold, 6 fold Full HD LCD TV, part of the refrigerator, washing machine products as low as 6 fold
Small appliances Overall as low as 8 fold. In addition to price cuts, Suning Appliance launched value wedding packages, "pocket money to buy appliances," the same mysterious activities to look forward to.
19-inch LCD into a super gift
At your fingertips Price reduction is the dominant consumer buying behavior while incentives generous gift to enhance the overall consumer price-performance ratio, has become a household electrical appliance business promotional efforts to build positions. According to report,
GOME Electrical Appliances To prepare for "May 1" Great Gift 50,000,000 yuan out single to help out, consumers will receive a 19-inch full capacity
LCD TV , Buy brand-name mobile phones to send home theater, buy ice wash products can enjoy "buy one get a number" of the value benefits. U.S. TV as the country battles highlight of this promotion, purchases up to a thousand million, a game-high 50% decline, 32,37,42 inch LCD TV will exceed cost. In addition, the ice sample 6 wash off Bargain, energy saving air conditioner lower value, small kitchen appliances Variety packages to be overlooked.
Things correct route through opening price cuts service
Recently, the relations within the household appliances industry expansion frequent reloading the news came an excellent opportunity to stimulate consumption. Looking outside the customs, Yiqun electrical upcoming "51" to open two stores during the Qi?? Henggang about six shops and Bu Jinan Bay store, create an unprecedented promotion feast. Yiqun Xu Shi Zhang, director of electric operations, said the unprecedented promotion of resources and efficient quality service to both hands, both hands. Yiqun all stores will share the two-store blossom opening price, including 3,000 special air-conditioning machines, 2,000 ex-gratia LCD flat-panel machine, thousands of small home appliances and mobile phones consisting of ultra-low-buy price. I am a professional writer from China home garden manufacturers, which contains a great deal of information about black windbreaker jacket , pink lady satin jacket, welcome to visit!
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