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Policy intervention gift wrap "beautiful junk" cycle will end by wgre ethbtn





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Policy intervention gift wrap "beautiful junk" cycle will end by
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Policy intervention gift wrap "beautiful junk" cycle will end


 
Business,Business News,Business Opportunities
AQSIQ and National Standards Commission recently approved and promulgated the "restricted goods over-packaging requirements? Food and cosmetics," the national standard ("the" packaging requirements ".") Standards for food and cosmetics sales packaging air voids, layers and cost targets made mandatory. Meanwhile, for the beverage, bakery, health food, cosmetics and other excessive packaging phenomenon is more serious, the standard indicators require a corresponding adjustment. The standard from April 1, 2010 come into effect.



In recent years, with luxurious moon cake to represent the phenomenon of excessive packaging of goods has been a hot topic of social concern. Packaging is the cloak of goods, then luxury, and then eventually will be discarded beautiful, as beautiful garbage. In 2006, the Chinese Ministry of Education included the new word, there is "beautiful junk" in demonstration of the limelight of the Sheng excessive packaging. Although the number of government regulators have taken some measures to control the phenomenon of excessive packaging, but the effect is not ideal, but the most serious over moon cake packaging, seems trapped in a "mid-renovation, year after year outcrop" of the warp.



In 2006 there have been comments on articles, gift packaging market are enticing. Indeed, inherent in the Chinese "face" mentality, the product packaging gifts in recent years the market has been in enduring position. A direct result, product quality and constant or declining, but more and more attractive product packaging. Product delivery time is certainly attractive, but did not take into account the practicality of packaging. While the media big call, gift wrap should be more environmentally friendly, more portable. But on the bright packaging, consumer habits, ideas, and we also both changed overnight. The traditional Dragon Boat Festival and Mid-Autumn Festival approaching, the market sales of war on the holiday gifts have been opened. In 2009 to renew the past, exquisite gift wrap style, also need further study on the market.



Refinement of product packaging, or in case moon cake: moon cake packaging materials throughout the life cycle can be divided into energy materials, product manufacturing, product sales, product use, and recycle a number of procedures. Each program can be divided into several subroutines, and all the routines in the product life cycle is not the length of time occupied by the same emissions on the environment are not the same, its life-cycle system shown in Figure.



Click here to view all news photos



The list of moon cake packaging



At present, the global plastics short more than 100 million tons in total, for the plastic packaging market, accounted for 30% of the plastic. In the extraction of three kinds of plastic packaging are used, the results show that for the same with Man in the moon cake, over-packing energy, supplies, water consumption, the amount of pollutants discharged almost 2 times the regular packaging is in bulk 4 times. A list of the production process of plastic table 2, due to plastic throughout the life cycle, emissions of pollutants in the water content of less BOD, it is negligible. Unit mass of plastic analysis of data, see the list of basic documents.



How to put an end to the phenomenon of excessive packaging products, down the need of several aspects:



1. Policy intervention. All play, hard play of ills. Since the excessive packaging of goods has become a recurrent illnesses, then its management will not only stop at stop-gap measure of a temporary level, to identify the causes, tackling the problem. The introduction of the "Packing" for the permanent cure is a drug. Standard states: "Initial packaging than the sum of all the packaging costs should not exceed 20% of the sale price of goods." This provision is the State Development and Reform Commission in 2005 4-departmental governance "luxury moon cake" made the "moon cake packaging shall moon cake itself is worth more than 25% "requirement is obviously to be strict; Moreover, this provision from the draft last year, the" Recommendation "to" mandatory standards ", see the provisions of the stringent standards embodied agents fierce.



2. Demand is the source of market forces, when demand is declining, it is inevitable that the market decline.



Moon cake as a traditional food, in people, has a solid foundation, there is emphasis on cultural festival, moon cake has become an integral part of the Mid-Autumn Festival, it plainly, what is the Mid-Autumn Moon Festival, the moon cake what is a relevant the product of the moon, and it is accumulated in the culture for many years under the present form, so more and more "alternative" gift a little sub-market, while food Mid-Autumn Festival, moon cake sales in the short period of time, or still drive, including commercial, packaging, agricultural products processing, printing, advertising and other related industries, including the development of the market success of the last billion spending.



And when this very memorable thing was when excessive packaging replaced, leaving what is it? Excessive packaging is a social disease that attacks the body not only in business but also accumulated in the hearts of many consumers. From a psychological level of over-packaging producers and consumers behind the rational and irrational between the double game, and this game's key point is that the excessive packaging of goods took place because of the value of variation, in addition to practical , it was attached to the communication (trade) value, thus becoming another form??? gift. The so-called communication (trade) value, referring to the gift giver to reflect the "mind", and "face" feature, which is "symbolic value" aspects of practical value then also transformed into the carrier of these features.



The Gift Association official has disclosed information to the author, gifts Association will be held in 2009 to develop variety of industry specifications, is to bear the brunt of restrictions on the issue of excessive packaging products. Heart medicine for the heart. From the source to contain the phenomenon of over-packaging, gift-giving game to eradicate mental ills, the Government only through legal means to guide and regulate the behavior of businesses, but also against the current trend of social consumption of unhealthy tendencies that exist, increase consumer health spending, green consumption and establish a civilized fashion gift culture and public education, urged businesses to establish healthy, long-term competition and create a good social values and moral values in order to eradicate corruption, hidden market.

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