Deep plowing in the herbal tea market 15 years later, on April 10, red tank Wanglaoji JDB Group parent company announced a high profile in Beijing, the building of China's most high-grade drinking water?? Kunlun Mountains, the natural mountain mineral water throughout the country comprehensive listing of the Kunlun Mountains will be parallel with the Wong Lo Kat brand, JDB Group officially launched a dual-brand strategy.
Launch high-end bottled water, strong words, "Evian," stick to herbal tea market in 15 years, manufacturers want to add red tank Wanglaoji Noble on April 10 announced that its natural mountain mineral water in the Kunlun Mountains around the market, the Kunlun Mountains JDB's also a parallel with the Wong Lo Kat another brand. This caused the parties interested. Wong Lo Kat
can rely on Red, the JDB success in the Chinese beverage market, and Coke's rival achieved its success by the industry and keep track of the many Marketing Expert analysis, and interpretation. This time the Kunlun Mountains launch mineral water, its strategic intent to cause great concern of all parties.
It is understood that the Kunlun Mountains mineral water priced at 5 yuan / bottle, and Master Kong , Wahaha two small bottled water Gangster different JDB soon as he shot directly aimed at high water on the market. This means that the Kunlun Mountains from the beginning came face an unavoidable problem?? And imported bottled water "Evian" face their competition.
On that day, not only JDB Group executives will all be present, even Unassuming JDB Group General Manager Yang Love star also appeared on the scene as "Kunlun Mountains" cries the listing raise his flag. For "the Kunlun Mountains" position, said the Ai-Xing Yang in the high-water market outlook optimistic: "Our product quality can rival from Europe, Japan and other countries, bottled water, according to the authority of the test results, in some indicators Kunlun Mountains mineral water is also an advantage; in price, the daily consumption of water is always the product, we believe that it should not be a luxury. Therefore, the Kunlun Mountains, the final price of mineral water in about 5 yuan per bottle, is really let Most people enjoy the price. "
Professionals, analysts pointed out that a long time, China's benchmark for high-end price of drinking water as the imported products, the representation of around 10 per unit, as most people's spending power than to import the image of bottled water has been high above However, this huge market in China, Sell Not always the amount of breakthrough. The domestic brands of bottled water, the price of 2 yuan a long interval wandering, as the market competition, some even growing in the low category trends. Industry expressed concern about this phenomenon, if the company long-term market share will be low as a means of occupation, not conducive to improving product quality, brand image and building core competitiveness. Currently JDB Group in Beijing, Zhejiang, Fujian, Guangzhou, Wuhan and other places with Wanglaoji production base; mineral bases are only one place in Qinghai. According to experts, and market research agencies forecast, China's high-water market, 30% -50% annual growth. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as radiant panels , electrostatic spray.
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