It is estimated that China currently has more than 200 domestic Outdoor Goods manufacturers, 7 80 the world's leading manufacturer of outdoor products, and clubs, outdoor sports goods and equipment in Sell Volume reached 700 million yuan. In 2002 the figure was less than 300 million, in 2000 the figure is 6 million yuan, the market potential is considerable. The winter of 2004, domestic participation in outdoor sports people has exceeded 100 million people.
But according to industry estimates, to date, the outdoor industry's market share is still very conservative.
At the end of June the 16th China International Sporting Goods Show in just the past few years the rise in China's "outdoor" Sportswear Have been revealing the own "sun" appearance, so that Clothing Professionals have concerns. As an emerging area of apparel industry, outdoor sportswear in China is a huge market space, silence has been lifted in many people's appetite.
"Outdoor" market, how much
Outdoor sports English as Outdoorsports, which include a wide range, from the usual picnic or hiking (tracking) to mountaineering, rock climbing (Rockclimb? Ing), Mountain Bike (MTB) and paragliding (Parglinding) and so on. Since 1998, outdoor sports in China, Beijing, Guangzhou, Kunming, Shanghai, quietly rising, currently in China has rapidly become a social fashion, outdoor sports population growth, resulting in the rapid expansion of outdoor sports market.
Be "outdoor" industry as an advocate of the global concept of outdoor living American Gore (Gore) the Company, its Textile Asia Pacific Managing Director, Mr. Gao Lixin, said in an interview: "China is too big outdoor market, and it also difficult to predict the potential waiting to play." Colliers
support such an optimistic letter is the following set of data: It is estimated that China currently has more than 200 domestic manufacturers of outdoor products, 7 80 the world's leading manufacturer of outdoor products, and clubs, outdoor sports goods and equipment sales reached 800 million yuan. In 2002 the figure was less than 300 million, in 2000 the figure is 6 million yuan, the market potential is considerable. The winter of 2004, domestic participation in outdoor sports people has exceeded 100 million people.
Outdoor sports in the famous Brand OZARK Miss Sun, head of market view, "to date, the outdoor industry's market share is still very conservative. I believe under the joint efforts of the various brands, but also with the ability of consumers to improve the economy, changing consumer attitudes, outdoor The overall market share of garments will increase. "
"Outdoor" market is Who
Like many other emerging industries, China's outdoor sporting goods market, country occupied by foreign brands. According to report, now more famous outdoor domestic brands include:
U.S. TheNorthFace: The company's product positioning equipment from the shift to high-end adventure Public Outdoor, the outdoor apparel, fine workmanship, many details of the design also can be described as considerate and durable; German Salewa: it has a long history, in 1978 fully expanded outdoor Functional clothing Production, including cooperation with Gore, design GORETEX functional clothing. A French LG LE: 1997 entered the Chinese market, the international brand image is practical and elegant, natural and fashionable. Switzerland OZARK: to enter the Chinese market, taking fully into account in the design characteristics of Chinese consumers, in Localization There are many excellent products ... ...
In this field, China's sporting goods business is also actively developing, but still in its infancy, and not a certain climate and strength. One of its weak, is no more from the perspective of life to promote.
In fact, the outdoor sports is not just a sport, but also a Health Way of life. Colliers believe that 8 years ago Gore was in China, the Chinese outdoor market is still in the blank, since Gore has realized that, from the change in people's lifestyles and cultural awareness began. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as epson thermal printer , fargo printers.
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