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From the first day I enter the home appliance industry, we often hear some of the older generation talk about household electrical appliance enterprises are marketing-oriented company, and the choice Ages and marketing approach, all channels driven model will be taken first, so in that time, I home appliance industry to understand the importance of their channels. Channels appliance industry development model: from the 80s of last century when the demand exceeds supply, the department store, delivery of the five companies are sending buyers to the manufacturers to pick up, and later developed into a number of small family-run shop in the wholesale and agent, to the early 90s up to the big agency, until the late 90's self-built channels for the manufacturers, to 2000, the agency adopted after strong professional agency should develop into a large chain store professional production of home appliances . It can be said appliance industry channel model, as the market changes, the change has not stopped. Appliances channels all the time full of variables, we can see the importance of its home appliance business, as each manufacturer in a different channel models conducive to their own channels to find modes. We now have a mainstream channel model home appliance industry is nothing more than the four models plus a combination of punches. 1, loose-level regional agency Successful appliance business today often rely on this level through the regional agency, such channels can be said that the main body of Zhan Zhao appliance industry sources. But now the advantages no longer exist, but may be due to the aging of a channel in competition with. Because the household electrical appliance enterprises in the past using a large area, large area dealers system, set up a typical pyramid distribution system in the development of large area dealers can not synchronize with the enterprise development plan is expected, lagging behind the development requirements of enterprises, they will form a constraint power. In addition, the typical pyramid distribution system will lead to poor control terminal sale price, although companies have introduced competitive products, but dealers mercenary operation, may be losing the competitiveness of products. So this mode the terminal will often appear high prices, leading to the sale of competitive products in the terminal, ultimately affect the sales improve. Second, the control channel self-built channel model Throughout many appliance companies, after years of development, the introduction of the first channel mode, again based on this innovation, deepening of channels, control and guidance, the establishment of a large number of branch offices and work Department, the product flow, velocity and flow control. Therefore, the late '90s, household electrical appliance enterprises have raised channel management, "the winning end," and spread the branches and offices open to the 23 market presence in the management of sales channels and building terminals. For example, some 23 cities, there are also manufacturers of office. However, as long as the cooperation of manufacturers and distributors did not end the day, we can not control the channels one day, the initiative will be of interest to maximize grip in his hand. Moreover, although the "self-built channel model," conquering a city not a small effect, sales increased, but the resulting human and material resources to pay such costs, as well as agents on the dispute has become a heavy burden on enterprises. Third, companies themselves to be "community of interests" The birth of this channel model derived from the heating appliance market competition, profit margins shrink, so the relationship between companies from the early policy of competing interests, control, distribution-based, and change the picture, in order to seek maximize the benefits of cooperation and development tied to the interests of manufacturers, to set up joint-stock companies shares a channel model. Although this model can reduce duplication of resources between firms and manufacturers of disputes, to promote a brand manufacturers work together to become bigger and stronger in all regions. However, no one model of development along with competitive situation, are bound to form a black hole phenomenon, because manufacturers of each other for different purposes, so that common interests will face the current challenges of the new situation, manufacturers are considering long-term development of enterprises, businesses always seek maximum benefits. For this reason, the recent use of home appliances such models would produce the most successful challenge to the country Gree dare dispute the United States, because if you select the country lost a lot of agents on U.S. interests, instead of the country will lose its U.S. sales and even air-conditioning hegemony, and this caused a chain reaction will also produce a series. Fourth, large professional home appliance chain stores Professional appliance chain store sales for each person is a headache today also face it, although it is consistent with there are different "concentrate on" the characteristics, also play down the home appliance manufacturers in the retail sectors, the sales work to the professional socialization of household appliances distribution companies do. In theory, this indeed is a perfect path of development, but also the concerns of today's home appliances business real, this area is not strong enough, so Gome, Suning and other predators it will not extend its reach into three markets or the rural market??? this new profit growth point, but ah! I am an expert from jsczhy.com, while we provides the quality product, such as Auto Seat Recliner Manufacturer , Car Seat Rotating , Auto Seat Slide ,and more.
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