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Competitive upgrade small appliances brand to offensive domestic by whrget hegh
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Competitive upgrade small appliances brand to offensive domestic |
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Business,Business News,Business Opportunities
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, Air conditioning and other major categories of traditional Fierce Competition Council, the cover kitchen appliances, household appliances and personal care appliances and other closely linked with daily life
Market in the industry has been a small part unknown. With the intense competition drained profits from the products of various large appliances, small household electrical appliances has been quietly making money is increasingly into the spotlight.
Market structure to be determined
To maintain good growth in consumer demand
Although the result of raw material costs, labor costs and other factors make this year's profits of small household appliances has narrowed, but compared to large household appliances, small domestic appliances sales margins are still relatively high. Xiamen
Co., director of selling for small appliances, said sales of small household electrical appliances this year compared to last year increased by 25%.
Industry also think that small household appliances market prospects, growth trend is clearly expected in the next five years, small household appliances industry revenue growth will reach 20%. Huge market potential and relatively high profit has been more and more capital will be a variety of small household appliances to quickly gather.
Gradual shift to high-end products
Reporter has learned that the United States, and Haier, Gree and other enterprises have been seeking through the Blue Ocean Strategy in high-end brand development, high-end home appliances, "Running Out of Time" continues to escalate. The impact of the global economic downturn, small household appliances industry, raw material prices and labor costs rising, but competition has made companies can not pass higher costs to prices, resulting in overall gross margins continue to fall. The industry believes that small-appliance brands through marketing model change, enhance brand image, to more high-end products and brands to respond to changing market needs. Has become irreversible.
And so increasing the value of a single product. "Person in charge of a small home appliance brand, said," take the high road, in addition to excellent quality products with advanced functions, the design novel, the high brand value can not be ignored is the key point. Only give the brand high brand value, consumers are willing to pay more money to buy time, to help brand a competitive advantage in the distribution channels to get leverage. "
Lower domestic exports to offensive
Present, the domestic home appliances market has basically formed by the United States, and
Represented by the expansion of integrated home appliance giant, small household appliance market, with many years of hard work on behalf of Fuji Po as a professional small household appliance market to consolidate and strengthen the market manufacturer, Panasonic, AO Smith, Siemens brand to represent the erosion and penetration of foreign markets, the three main production of the main separations. Production diversification and stimulate the consumer market, a common small household appliance market, creating the rapid improvement and development, and competition in this market continue to inject new blood.
The other hand, affected by the outlet pressure, a number of small household electrical appliance enterprises are adjusting their sales strategy, no longer on the main business direction of exports, but to reduce the proportion of exports to offensive domestic market, the implementation of both domestic and export sales strategy. Strong brand-led foreign trade will no doubt increase the return patterns of small household appliance market uncertainty.
Industry to accelerate upgrades
Energy efficiency standards for regulating the market
The face of growing market, more and more attention, small household appliance market, the norm is an inevitable trend. It is understood that the small domestic appliances business up to 35 100, but the real scale, with a certain strength of the enterprise is less than 3 40, product quality and production processes are difficult to guarantee.
For this situation, the relevant state standards and the introduction of System or for the benign development of small household appliance market escort. March 1, 2006, China
Industry, the first energy efficiency standards??? "Energy saving product certification technical requirements for drinking fountains," the official implementation of the July 1st, 2007, "Domestic gas instantaneous water heater efficiency rating limit" GB20665 formally implemented on June 1st this year,
Implementation of energy efficiency standards, "the energy efficiency of household cookers limited value and energy efficiency rating" effect from 1 September. I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as auto buffing , cnc router for sale.
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