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Divine wanted lion name a lion value of 10 million by qrt etget
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Divine wanted lion name a lion value of 10 million |
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Business,Business News,Business Opportunities
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Recently, China's leading gas companies with Guangdong Shenzhou Gas appliances Co., Ltd opened a new brand totem symbols: one from far away in Africa, with the British Lions Mainland origin.
To make this lion from the Chinese Mainland
Were recognized, and the Divine company spent 100,000 yuan to organize national Zhengminghuodong. It is solely responsible for the Zhengminghuodong the Need for Strategic Communication to investigate statistics show that close to seven thousand people have already participated in the Zhengminghuodong.
Divine is the first
Production enterprises, but also the 11th Asian Games torch manufacturers. Bosch Group in 1995 and a joint venture to become China's largest gas-fired water heater manufacturers.
Shenzhou old gas water heater as a production enterprise, in 2006, the full realization of the strategic adjustment of products and brands and the formation of the British International Brand Strategy
, And strive to create a Divine brand into an international brand of elements.
Based brand communications has been limited by strong Divine's "local elements" in the international brand agencies, the need for a new brand of visual symbols to convey new ideas, and the Divine is the Divine Lion Ltd. In keeping with its gas appliances grand building brand stores launched a new brand totem symbols. This image has vivid symbols of all the CIS system in the Divine appearance, while Divine Inc.
33 million to build 1000 Divine brand stores, and the Divine as the Lions had a "commercial operation symbols" appear in the chain stores.
Lion is the king of the air with the animals, always have a symbol of elegance and power, whether in Eastern or Western history and culture, the lion is the representative symbol of authority, so that the brand image of the lion symbol of Shenzhou totem, the implication Shenzhou gas appliance industry in China brand has a "leadership brand" status, one can enhance the image memory; Second, branding extravagance, from the psychological impact of the consumer.
The brand re significant, in the choice of the mighty lion Hidetake of Shenzhou representative symbol of the brand image, but also allow Mainland brand into the European element, and rub into the brand's international exposure.
The Divine brand face changing activities a grand scale, and a fever inside and outside the industry, many of Shenzhou product users and consumers of new and old have to participate in the Zhengminghuodong. It is reported that the Zhengminghuodong rich rewards, special first prize two, prize money of 5,000 yuan; second prize of 5, the prize money of 3,000 yuan; Third prize, 10 prizes of 1,000 yuan; Memorial Award 100, precious gift Divine mystery gift.
The Zhengminghuodong will continue until the end of June 2007.
Shenzhou lion totem like to copy to an African lion, the lion of the original name of "Deity" (god), the production in Africa, Mount Kilimanjaro, the mountain at the foot of the main peak Kibo, weighed 311 kg, covered with golden , imposing appearance. "Deity" in the child by the British Wokemanpu industrial design agency Martin? Rock Jazz adoption date. 2006 Mainland and British Wokemanpu industrial design company agencies set up the "Divine? Wokemanpu World Gas Appliance Research Laboratory", the Martin? Rock Jazz bring "Deity" of photos by Shenzhou's favorite, he cited hailed Divine symbols of the brand.
Click into "household appliance market," read more I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as wine rack display , wine glass shelf.
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