"Does not take unusual way" is the language of advertising Metersbonwe, Zhou Jian-Metersbonwe 13 years, it is such an unusual way. Bonwe dress casual wear brand has become the leader in the first tier. The design, sales, "the U.S. Masters? Bonwe" brand clothing to casual wear Metersbonwe achievements of today's dominance of its unusual business model are inseparable.
HC Apparel Network Concentration in the industry is not high, and the highly competitive garment industry, Metersbonwe inventive, 10 years into Leisure Wear Industry leaders, also created a new Yetai Chinese clothing?? "Virtual business." Jian Zhou farmers from an ordinary entrepreneurs into billions of dollars of assets. Its unique worth of business intelligence.
Week how innovative business model into the building?
"Does not take unusual way" is Metersbonwe of Advertisement Language, Zhou Jian-Metersbonwe 13 years, it is also such a unusual way. Bonwe dress casual wear brand has become the leader in the first tier. To design, Sell "U.S. Waters? Bonwe" brand clothing to casual wear Metersbonwe achievements of today's dominance of its unusual business model are inseparable.
All the outsourcing of all the garment, he did not Metersbonwe clothing factory, a large part of sales through stores in the form of outsourcing to other people, his hand only a small number of direct sales stores. This mode of operation is the virtual reference Nike model. Jian Zhou Smart foreign things serve China, followed suit.
He garment production and sales of the two sectors to outsource their own hands, leaving only the core components: product design, branding and a small amount of direct sales stores. This not only save a great deal of initial investment costs, and avoid the risks, a reasonable profit-sharing also mobilized on behalf of processing plants and who joined the initiative, called "win-win." The "Franchise" mode to store license to join the operator, rapidly expanding market coverage. Virtual Management for the Bonwe save a lot of initial investment costs, avoid risk, to concentrate on the brand.
Into 2005, China Textile Garment industry's external environment has changed: the international trade conflicts frequently occurred, a large number of export orders lag, some enterprises underemployed, some small factories and even into bankruptcy. But Metersbonwe but more powerful, and it achieved 4.6 billion yuan in sales. Thanks to the construction of the supply chain into a week into the "virtual Management . "In 2005 a set of management, production and sales of ERP information platform put into use, not only extends to the upper reaches of the fabric manufacturers, but also real-time control into each store, sales and stock position at any time based on these figures Change production order. With this set by the manufacturer resource management system (MBFAC-ERP), internal resource management system (MB-ERP) and Proxy Business Resource Management System (MBAGT-ERP) information platform, Metersbonwe orders directly to fabric manufacturers in the industry chain to achieve the prior control of the upstream, and then adjusted according to store sales. Zhou Jian How
brand? Inception in the company, Zhou became aware of the brand is built into the garment industry's core competitiveness. In the weeks into the construction of view, the greatest added value is the clothing brand, good brand management and costume design, can become a virtual chain Metersbonwe at the heart of the management of enterprises.
U.S. Waters - Bonwe been able to successfully occupy just a few years time young casual wear market, thanks to their ancestors by step Star Endorsement. Filed U.S. Waters - Bonwe, very reminiscent of Jay wearing jeans T shirt cool image. The market surprised many people in as much strength as an ordinary hired Private Enterprises in Zhejiang nowadays ubiquitous "Jay." In fact, back in 2003, weeks into a unique vision to build on what was then just starting to find new people, and then replaced before the decisive voice on Aaron Kwok, Jay turned to select the talent pressing as the new spokesperson. Few years, popular in river north and south on Jay, Metersbonwe also the cut for the new synonym for the human in the eyes of fashion. The new autumn and winter series in 2008, also invited a new generation of idols "Prison Break" actor as spokesperson.
Cast consultants, Metersbonwe in product design into "the concept of leisure", continuous development of different types of life products and meet consumer constant change and novelty. With the advent of personal consumption, the brand image of the transfer of brand personality, consumer choice has become a central element casual clothing. Zhou Jian thinking about digging through the nation, Eastern clothing elements to enhance the brand identity and personality, the full impact and enhance brand value. I am China Auto Suppliers writer, reports some information about hair dryer diffuser , solano hair dryer.
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