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"Digital home" program into the commercialization phase, a comprehensive words against consumer electronics companies To start with the sale of 3C integration. Last week, Lenovo launched in Shenzhen, its new consumer PC products?? "Digital entertainment center", its "digital home" program entered the commercialization stage. And traditional PC, the new product's target market is no longer the study, but the living room, and Lenovo Rival list, in addition to past And other new companies. PC with TV function "Digital home has entered a substantive stage of commercialization." Lenovo Global home Senior Director and China home Jia Zhaohui, general manager of marketing, said, "Lenovo is a digital entertainment center for digital entertainment applications, the core of the world's first truly digital home products, it marks the emergence of digital home into the first year of commercialization, which 3C will promote the integration of the industry. " It is understood that Lenovo's "digital entertainment center" with " "" HD Theater "," free play "and the" wireless connection "and many other features, is a real TV computer. As with the Lenovo also introduced the same" Tianjiao S "series of home computers, the same with TV function. Jia Zhaohui said to Lenovo will form a complete set of home digital entertainment solutions, fully into the study, living room and bedroom and other digital home market. Giant three-way melee "digital home" Recent years, 3C integration has become a trend, a collection of Multiple functions such as end-product market 3C fusion gradually Selling Well. According to leading IT Gartner predicts 2007 global digital home market will reach 102.6 billion U.S. dollars. To this end, worldwide, IT hardware and software vendors, telecommunications manufacturers and appliance manufacturers are all competing for the traditional living room entertainment initiative, launched their own ideas and strategies around the digital home. Although just launched, China's digital home market has been quite optimistic about the prospects. It is predicted that within the next two years, the Chinese type of "digital home" market will create more than 15 billion yuan of new scale, and rapidly within 5 years 800 billion market. The survey also showed that the total volume of 10% of Chinese families of high income families were more than 10% plan to purchase digital home products within two years. This reason, in recent years, household appliances, computers, Internet companies are involved in three-way hero to this "living room war" in the past. Grand EZStation is one of the momentum of a force is quite vast, with network gaming accumulated abundant capital and this year it acquired a number of big content resources, grand in the digital home products, has laid down a rather long front. From the outset, proposed in the plan in his living room a "content is king" slogan, to invest 450 million U.S. dollars to further develop Internet content. The traditional home appliance giant Changhong also eyeing the one hand, the grand launch of the joint, "Changhong number of tyrants," to seize the terminal market, on the other hand, and China Telecom jointly build a television marketing campaign online. Changhong also in 3C convergence as a selling point to the occupation "living room" as a strategic objective. Plus has been shot in the And other manufacturers, manufacturers of the digital home appliance market, fierce offensive. Three forces in this race in their favor is completely different. Appliance manufacturers is of course to television as the core terminals, and PC computer manufacturers hope to extend the rule of force by the study to the living room to the grand enterprise is led by the Internet has developed a similar The "box", and hope to handheld devices on 3C integration. As the PC industry, Lenovo's boss, is undoubtedly the computer on behalf of Army forces into the digital home. Lenovo led by the Digital Home Standard "IGRS," the standard in recent years with the Haier-led "e home good" cut and thrust several times, actually IT vendors and appliance manufacturers in the field of competition for dominance 3C integration. For Lenovo, the digital home PC to master the key technology, but the living room in the home appliance products, channels and But not as good as home appliance manufacturer on the degree of content resources and no big advantage, and therefore the number of families in the hundreds of billion won market opportunities, no doubt will be a tough battle. We are high quality suppliers, our products such as China Terminal Antennas , 5.8G Antenna Manufacturer for oversee buyer. To know more, please visits Directional Panel Antenna.
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