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His own evaluation - no obvious flaws, strong-willed; he sometimes like a child most like to watch television, CCTV can set the program very familiar 1-12; he had created 20 days to a more than 4,000 square meters of rough housing, fitting into a new store of miracles; once in 7 days, transforming the others that at least 20 days to finish the store. He took office just two months is the new head of Gome Jinan Yan Xiaobing?? A guy just turned doubt age of Tianjin, although to a country the United States only four years of work, but created a lot of "weird." A nice and warm in the morning, the author and the Yan Xiaobing, general manager of Jinan, Gome had a interview, talking from the United States entered the country five years to start in Jinan ... ... Appliance prices down 20% Author: blink of an eye, Jinan, China has entered the United States five years. Five years, Jinan, home appliances market has changed dramatically. What do you think the United States Jinan appliance brand in the history of the country? Yan Xiaobing: competition from the commercial point of view, the United States to enter the country this year, Jinan, above all, consumers have more choices; while allowing the consumer electronics market in Jinan more competitive, outstanding performance in the prices, service improve on. Before the U.S. entered the country, Jinan appliance prices than other large cities by 20% after the country entered the U.S., the price level has been with Beijing, Shanghai and other places about the price, even to some extent even lower than the national average level. Writer: to make the pursuit of low prices, but also the pursuit of profit, how to balance the contradiction between the two? Yan Xiaobing: by size, to do business like this, or high-margin, or higher sales. If the margin is low, would have higher sales. Headquarters in 2007 to have 23 million profit on the assumption that 100 billion in sales. 2 points more than the profits already low, and if open source is not enough saving is not enough, a little careless gone. But according to our years of operational experience, for two points more margin, we still have confidence. Vendor relationships such as "The couple" Author: how do you think business vendor relationship? Yan Xiaobing: This topic has been debated for many years, in fact, vendors like "The couple", there have been little friction, a small conflict, but no one can do without. I personally think that between manufacturers and retailers, "Games of" the final analysis, performance or market disorder, in fact, whether manufacturers or businesses who do not exist bullying whom. Sometimes manufacturers will complain about the price pressure, into the shop to pay fees, but against the manufacturer if the manufacturing cost, the price unrealistically high, then, must have business to restore the price, this is the need of competition, but is beneficial to consumers. States United States than any desire for a healthy business is the order. Hope that the "price is about to, rather than calling." The author: Currently, competition among home appliance retailers increasingly homogenized. Next, the focus of competition in home appliance retailers may be transferred to? Yan Xiaobing: This phenomenon does exist, but I want to emphasize that - in this industry who can not play, not who can play good, it needs a strong financial strength, excellent management system. In fact, under the surface of seemingly little difference or slightly different. Gome's investment in the service year by year. China household electrical appliances sold in the United States requested a return visit rate must be 100%. Our next step is to focus on the operation of "appliances Hospital", as we sold all the household appliances to provide comprehensive after-sales service. Liu Cheng seize market share I: Can you tell us frankly, the country off the U.S. secret agents made five years the number of deep plowing ahead? States United States headquarters in Jinan market expectations of what you personally think the odds geometry? Yan Xiaobing: this should have the official data. The e-commerce company in China offers quality products such as leather briefcases for women , designer leather briefcases, and more. For more , please visit briefcases laptop bags today!
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