In 2006, the Chinese mainland
Is facing a very severe test, foreign retail giants have stepped up the pace of China's large-scale development. Meanwhile, China
Still maintained a high momentum of development. 2005
Other chain with 1000 billion
Results prove to the world, Chinese people can make their own retail business. In this regard, I recently visited the General Manager of Gome Group
I: for now, foreign retail retail market in China is accelerating the pace of development, the data show that in China, foreign retail sales growth is higher than the global average. How do you view the development of foreign retailing in China?
Huang Guangyu: foreign retailers in China's retail market growth rate is indeed higher than the global average, although total sales accounted for the proportion of China's total retail sales is still very low, but in the supermarket format has great potential for such development . How to enter the Chinese retail industry to foreign investment in their future development should be worthy of our serious consideration. First, we look at what the current in the Chinese market more successful foreign retailers is how to enter the Chinese market, it is in the late 20th century when China was much larger retail chains, the entry of foreign chains have brought new of the forms and business model. China's retail industry was still weak, both in
, Management and business models are far less and foreign retail enterprises
. They met the best day to China and the location. Country United States as a consumer-electronics retailer was one of the representatives, we see that potential crisis. So we had to get that must become bigger and stronger, today's Chinese home appliance retail industry have sufficient strength and international counterparts competition, foreign home appliance retailers in China's development would not be so easy.
I: What do you think that China's domestic retail business, there are no opportunities for development? China's retail business last year, at least 100 closures. How do you view the development of China's domestic retail business?
Huang Guangyu: the more severe situation, it is more able to promote national business worked hard, we need to think about, how do the Chinese domestic retail, Gairuhezou out with a retail Chinese characteristics business development. Me believe that China's retail competition in the future a chance to remind the Chinese enterprises are closing down retail enterprises, large-scale, group development is the way out. Rather than the skirmish battle, it simply can not be capitalized, management of prominent foreign retailers to compete. First of all I would like to do big Chinese retail industry, which is very critical. Big is not necessarily strong, but must be big and strong, and this is to go through stages of development, size enhances the overall strength and competitive nature will increase your number.
Author: Gome, also as a retail business for many years reelection as head of the Chinese home appliance chain, then you think, the country's successful U.S. retail sales in China, what lessons?
Huang Guangyu: The development of business history, stage of development has a great relationship, we first try and embarking on a new channel for the chain development. Enterprise has had a nearly 20-year history, we can say that traveled from small to big, from big to strong phase, we spent nearly six years, a city of China's rapidly paved network, and 23 cities, the rapid extension of the now more than 130 cities throughout China, 460 stores, and in Hong Kong and Macau have their own stores. To date, foreign home appliance chain will not dare to enter the Chinese, because they have missed the best time to enter, they can come in, but its hard to say. China's retail industry should do well by the Chinese people themselves, the success of the country the United States, from one side shows that we are fully capable of doing retail business in China.
I: In your view, China's mainland, China's retail industry, or what kind of resources you can use the advantages of it?
Huang Guangyu: Everyone knows the retail and manufacturing various high-tech industries. Retail itself is not high tech, the key to victory or defeat is not the level of technology, but familiarity with the market, control capability. Therefore, in the Chinese market to our advantage more pronounced. Because no one can be more than the Chinese people to understand their consumption patterns, we have every reason to do business masters of their own markets, China's retail sector by the Chinese themselves do.
China is a vast, deep culture, each region has a differentiated consumer environment. Compared to foreign retail enterprises in China can do more in-depth understanding of retail consumer demand, from the development process of foreign retailers can see their wide range of consumer markets in China, also are experiencing a lack of acclimatization, their development path is not smooth sailing. For example: In China, foreign retailers for nearly ten years of membership-based model is not successful suburbs, suburbanization in China had to abandon the route into the heart of town, in order to carry out genetic recombination. Therefore, we at home as long as long homage to adhere to, perseverance in every detail, do a solid job every point, and emphasizes integrity, certainly out of the retail business with Chinese characteristics, the path of development. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as ati tv card , ati radeon x300 driver.
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