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Suning appliance to stretch into the new year sales period of two months by 123wert sdfsf
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Suning appliance to stretch into the new year sales period of two months |
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Business,Business News,Business Opportunities
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New Year by: Fan Zhijun / Suning Appliance in North China Region of the Executive President and General Manager of Beijing
S money people: the New Year ready to grant benefits to employees of large enterprises, ready to purchase the home "large" in consumer
Receive lucky money experience: "we must remember that" change the past, repeated negotiations with the manufacturers purchase large single-mode, try to seize the lead in several key areas of companies, others naturally "follow suit" promotion. Business promotion in the past, all are "side pot", but in fact, none other bargain, discount, buy gift Fanquan these shops and traditional marketing activities, has significantly more diverse features can not keep up with demand changes in the consumer market. So this New Year, we are ready to completely eradicate all ages "coverage" of the promotion strategy.
"In fact, we are not as hectic as the outside world to imagine, because the vast majority of marketing for the preparation of the Spring Festival early in January had been in progress finished. And now, we must patiently wait for the start of the battle. "In around one after another phone ringing in the implementation of Suning Appliance in North China Region president and general manager of Beijing slowly Road to Fan Zhijun told reporters.
A week ago, the young veterans just as Suning equity incentive plan options granted to the largest number of high-level. 2.5 million copies of the number granted to his suddenly rose to more than 180 million yuan worth. But according to company policy, in order to put these on a piece of paper "money" effectively loaded into your pocket, you must meet the "company in 2007 net profit up 50% or over, and not less than 1.35 yuan per share "and" demanding "the right line conditions. Spring Festival this year, apparently Fanmai first battle to the target. Because the data show that the share of sales last year, Suning, nearly 12% were sold during the Spring Festival.
"To expand market share in Beijing, we want to achieve in this Spring Festival a major marketing objectives." According to Fan Zhijun estimates, the entire Beijing during the Spring Festival 3C consumer appliance market capacity about 30 billion yuan; and Suning's overall plan to develop their own more than 10 million sales target?? "In other words, we not only with rival Dazhong, Gome-third of the world, even to be able to be slightly ahead."
But how to make only 30 in Beijing Suning stores in the same city with 51 stores in the country has the United States and 65 stores in the sales of the rival medium and large, it is the fundamental problem to be solved Fan Zhijun. "The only way is to let our single store sales output must be much larger than its competitors, which is obviously not a traditional price war could be achieved. So this New Year, we will not longer with their peers between the price of personal fight as the main means; and thoroughly changed to 'guide the consumer' of new ideas and means, 'urged' the consumers take the initiative to Suning 'pay'. "
Crucial battle started early
"We hope to not rush into the state of other peers before the start ahead of market, and this defines the whole in February for 'New Year sales period,' The guiding ideology is 'a little earlier than peers'." Fan Zhijun excited claimed that "So far, competitors, the market did not realize the need for preheating, and Suning have already been in action before the other party has not earned a little."
In fact, as early as this year's New Year's Day, Fan Zhijun that is consciously directing Beijing Suning to start a reality of the market ahead of the exercise. At that time, from the previous year on December 9, Suning will be launched to celebrate Christmas, New Year Double continuous four-wheel ground marketing campaign, a wave of frequency per week fought a beautiful "wheel war."
"Proved to preheat the market in advance for holiday guide to promote the consumption of important significance, might not be underestimated. New Year and the Chinese New Year will be the case." Fan Zhijun told reporters, according to law, public spending during the Spring Festival than significantly higher when the New Year, "growth of about 30%." While Suning 2005,2006 Spring Festival period of two years sales curve, but also to Fan Zhijun the idea of pre-start the market firmer. I am a professional writer from China Products, which contains a great deal of information about wool shag rug , washable area rugs, welcome to visit!
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