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2009 12 months, the Beijing Famous Brand Asset Evaluation Company in the United States City University of New York issued a 2009 report of China's most valuable brand (hereinafter referred to as Report). Haier, Midea, etc. Home Appliances Brand for its global Financial Crisis under the unique scenery of momentum, occupied the top of the charts. 15 consecutive years of China's most valuable brands released the report of the brands involved in 100 (hereinafter referred to as 100 brand), distributed in 26 sectors, 52 product categories. Which participate in the brand evaluation of only seven companies in consumer electronics, namely Haier, States United States , Beauty, TCL, Konka, Little Swan and nine sun. Although the small number of Shen Ping brand, but the brand value of the previous six brands in more than 40 billion yuan, have four home appliance brands, Haier brand even more is the value of 81.2 billion topped the list. Brand is the most powerful response to the financial crisis Shock absorber Report noted that 2009 is the business of the global financial crisis, the development challenge of the year. Based on the 100 brand, can confirm that, in China, the brand is the most powerful response to the financial crisis shock absorber. Recall times of financial crisis, China on behalf of a large number of export processing enterprises stop production or close down, there own brand is the strong development of enterprises, the average of 100 brands Sell Size of 13.95 billion yuan by the year 2007 to 2008 of 14.63 billion yuan, an increase of 5%. Report of that same experience of the global financial crisis, China's top 500 manufacturing companies profit level fell by 1.8 percentage points over the previous year, 100 brands fell 1 percent, in 2008 500 enterprises in China the average profit margin is 3.2% 100 brand is 5.7%. Most valuable Chinese brand of 15 years proved that the brand is the most valuable asset. The more intense market competition, brand focus faster. Competition, market concentration to the most valuable brand is an inevitable trend. Top 20 of 1995 brand sales volume was 4.997 billion yuan on average, in 2009 the top 20 brands is 44.6 billion yuan. Only in 1995, FAW and Hongta two groups of billions. 2009, 100 brands, more than 10 billion yuan sales volume of 39%, 30 billion dollars to 68%. Appliance industry to develop healthily Rapid development of more than 20 years of appliance industry has become a global household appliances industry, a manufacturing center with several major household electrical appliance enterprises in China brand awareness on the increase in 2009, be eligible, the value of home appliance brand in the global economic situation steadily worse development ( Table 1). Report analyzes that in China, the brand value is in the development period. Through the global financial crisis, Chinese companies more determined to create its own brand of faith. And many rely on the international brand OEM companies in China, compared with their own brand enterprises in the global financial crisis that year was more room for development. Talking about a limited number of eligible, home appliances brand, brand equity evaluation, general manager of Beijing Wang Jing said: "The appliances and Electronic The consumer durables industry, in the end of the rapid development of China, the status of quite a few big brands, the growth rate is limited. The existing appliance brand enough to represent the industry's top level, if more home appliances consumer durables brands are included, and consumers will affect a large number of closely related sub-sectors. For example, is also home appliance brand '9 yang', because it Soymilk To arouse the Chinese people wear the habit of milk. Although nine of 15 years ago, Yang and sales volume of Haier rather, we made it a study. " Mentioned in the report on the development of big brands such as Haier concerns?? Chinese brand development process has a unique phenomenon, behind every successful brand, there is one indispensable business leaders, "Enterprise - brand - business leaders "inextricably linked; these business leaders often receive orders from the dangers, so each brand development, all with their personality in the struggle, perseverance, innovation, and even high-handed about; the same starting point and the environment, the ultimate success of the brand business leaders have the character and the pursuit of the shadow. I am an expert from vnvtech.com, while we provides the quality product, such as China Carsoft Interface , Opel Diagnostic Tool Manufacturer, Launch Diagnostic Tool,and more.
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