In the household appliance marketing process,
Advertisement Plays a vital role, is the goal within a short time to seize the customer's convenience methods. However, now the face of overwhelming advertising,
Consumption Whether already numb? Exaggerated or false advertising after another, whether the consumer has lost the trust of the advertising? Newspaper and other media appliances Consumption of joint survey: the answer is negative, consumers still believe in advertising.
The attitude of consumers to more lenient
Survey, the purchase Buyer Electricity when there is 90.63% of consumers would be affected by advertisements, 97.44% of consumers agree that the concept of marketing. This shows that consumers still believe in home appliance advertising. Analyze the reasons, Beijing Mr. Wang's point of view may be more representative, he said: "I think advertising in a variety of home appliances ad, the truthfulness, accuracy or higher. Because the appliance functions in advertisements, consumers can all be validated through use, companies are not too exaggerated to promote, or will soon be laid bare, so appliances advertising generally will not go too far is false. "There are other respondents said that, in fact, advertising is to quickly grasp the consumer, so wording may be some exaggeration, "This we can fully understand, as long as based on the facts." From this perspective, consumer advertising is a very tolerant attitude.
Insiders pointed out that the home appliance industry is indeed higher advertising credibility, mainly because of the highly competitive home appliance market, fierce competition, if the play is anyone deceptive advertising, other companies will respond immediately , false advertising is tantamount to digging its own grave, it is generally not dare to take such a risk business. Appliance manufacturers have the technology already quite mature, no one can suddenly emerge to an unknown technology and concept, if that were the case, then the industry will rise to great concern, this concern will also make the false Advertising nowhere to hide.
Ranging publicity of enterprises, such as the same function, terminal sales promoters of different brands on the market their rhetoric varied, more acceptable to consumers who trust? Our survey results show that, in the time of purchase, 64.37% of consumers believe the ads, 40.41 percent of consumers believe that salespeople and I believe that friends and celebrity endorsements of 48.4% each.
Simple, honest advertising the most influential
Appliance advertising is widespread and can be moved by the consumer to remember and was not many. We found through investigation that can promote the formation of purchasing the advertising have the same characteristics, that is: simple, sincere, simple, novel.
As advertising, it has its own unique expression and technical content of extension, in addition to highlighting the product itself through differentiation advantages, but also from the human point of view, with its core competitive advantage to move consumers to gain greater market share. Survey, the "good
Air conditioning Gree Made, ""
Haier Sincere forever "," wholeheartedly Little Swan ", Aucma" There is no best, only better "and" Macro music 10000 "beauty" was originally
Life Can be more beautiful "... ... The slogan not only in the awareness of consumers in higher and higher reputation. Careful analysis of these advertisements language, no loud and strong or flowery phrases, there is only a simple, re-understand the meaning of which, no rhetoric, there is only a sincere concern, and sincere is the best can play moving, advertising does not go beyond this principle.
There are places in the respondents
Mr. Zhao, in his view not only to tell the consumer advertising information, matter of fact it is a promise. Consumers are most concerned about its authenticity and can be realized, therefore, more realistic, more, plain, most people feel more credible. Terms with a lot of beautiful people piled out of the ad can only think that it is in the , "Everyone likes it, advertising is the same, consumers like real advertising."
Consumers hate to be false advertising
Advertising strict different from word games, it must be built on the basis of the nature of product is superior. I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as hot towel cabi , printed towels.
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