From late last year to now, China toy industry experienced a product recall, the U.S. mortgage crisis and the global financial turmoil, China's toy exports do face great pressure at present, China's toy export business difficult.
The second half of last year to present, the toy industry experienced a product recall, the U.S. mortgage crisis and the global financial turmoil, China's toy exports actually facing enormous pressure, at present, China's toy export business difficult. Import and Export Fair Trade Bureau of the Ministry of Commerce Director Guo Oct. 25 interview in Guangzhou proposed toy industry can and animation industry, creative industries linked to the greater development. The official recommendations, toy companies feel it is "easier."
Despite the November 1 toy export tax rebate rate from about 3 percentage points, Through the 104th Canton Fair exhibition hall toys, still clearly feel the existence of Chinese toy enterprises difficult atmosphere. Guangzhou Textiles Holdings Limited Sporting Goods Department of Ho told reporters, "The state has raised the export tax rebate rate though, the global economic downturn, our orders have decreased, so the export tax rebate rate increase, the real significance of our not large. "
Statistics show that, due to intense market competition, China's toy export enterprises to increase the cost of hard to pass downstream. Guo, for example, this year, the toy cost increase of about 60%, while the order of price increase is only 10%; number of export enterprises or for the purpose of stabilizing the market, orders for large customers no change in the basic price.
Zibo Mr. Sun, General Manager of the joint soft toys are also said to reporters: "Indeed, the toy manufacturer is still not get any order, but because the product prices increase lags far behind the rise in the cost of the enterprise more to the more difficult to do, we are all in the low-profit business. "
To address this unfavorable situation, Guo said: "the toy industry may be difficult to think about how to develop industry in the future. For example, our toys and animation industries, creative industries can be linked, for the greater development."
Guo in Chinese toy industry had failed to grasp the opportunities of Sino-US cultural exchange of considerable regret. He told reporters: "90's of last century, Sino-US cultural exchanges, when the U.S. exchange to China," Transformers "animated series such. The Chinese exchange to the United States," Jiu Selu "," three boys "and other animation video. Since then, the Transformers in the popular Chinese children in order to produce the cartoon-based toys is sweeping the river north and south. And because China's exchange to the U.S. cartoon no continuity, no related product development consciousness, lost a rare opportunity. "
However, the Zibo joint plush toys for Guo, General Manager Mr. Sun poured cold water on the proposal: "China can not afford to do Disney model toys. Disney toy is able to sell so well, can sell such a high prices because these products contain a cultural element, they have not simply toys. and to produce products as needed to meet many industries need strong supply chain management and enterprise high degree of credibility. " I am a professional writer from China Manufacturers, which contains a great deal of information about telescoping attic ladder , osha ladder, welcome to visit!
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