Their policies, under the measures.
Although the introduction of five departments
retailers overbearing behavior specification new "approach" on the 15th has been formally implemented, but in the eyes of many home appliance supplier, seems to be a dead letter. The face of home appliance retail giant to accelerate the merger to strengthen channels of power etc, and home appliance brands have been sitting still.
Yesterday (November 21, 2006), early in the morning from Ningxiang, Miluo, Changsha, Zhuzhou and other places by car Jifu customers to attend the annual General Assembly of the agents Skyworth who thought they could, as usual, in the After the back of some ultra-cheap 21-inch promotional machine, but they were wrong, the issue is one of their "recognized chain stores," the bronze medal.
"Do not think the bronze is not worth much, with the bronze, it shows the present and Skyworth has become a family, and their own side will naturally be good to their own side." Skyworth Marketing Headquarters, Executive Vice Director Wu Bin This represents one of the chain mystery. He told reporters, and home appliance chain giant both cooperation and competition in sales of cooperation, competition in the distribution of profits is large scale competition are also great, and greater tendency to cooperate with agents, and less competition in the emotional, and more hope to support agents.
He said the increasing number of home appliance chain store does not mean that there is no chance of traditional outlets, in fact, now many county and township agencies business growing in volume, while Skyworth wanted to take this strengthen the power of agents.
It is understood that the first batch of 150 identified Skyworth Hunan stores yesterday (November 21, 2006) appeared, the rapid development of the end of next year to 500, the signing of cooperation agreements have been defined with the greatest intensity of support The transformation from the chain by the agents, standard door first, standard booth image, not less than 4 times per year promotional support, organizing all kinds of relevant training, and new products to market with regional priorities and other major initiatives.
In fact, in self-built channels Skyworth has a precedent in the country. Started in June this year, Skyworth 5 cities in Chongqing pilot the establishment of 4S stores. The so-called 4S shop is a sales, service, information gathering feedback, spare parts supply for the integrated store. Prior to that, electrical household appliances industry, only white business Gree (10.73, -0.27, -2.45%) has a 4S store, Skyworth is the first company set up shop in the black.
Skyworth SUN in marketing headquarters yesterday said the new 4S shop, and had, as rumored, the establishment of home appliance chain stores in rural areas, entirely different from, Skyworth Skyworth 4S stores only sell their own brand, is a high-end product of a distribution model. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as disposable toilet brush , chimney cleaning brushes.
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