Domestic toy Market has experienced rapid development over 30 years, but far from mature and strong phases. Brand toys competition has not really formed, terminal sales means less than professional, especially the second and third tier cities, the brand toys or non-mainstream.
Market not strong reason for this? How can we have a good domestic harvest business? The author is trying to take a wider view and deeper digging, combined with the theory and practice of analysis and discussion. Articles from the August numbers will gradually begin a series of articles posted to this group, please get noticed.
Have not done a lot of the domestic toy market, companies will always be inspired by some of the data: Chinese children under the age of 14, 257 million, China's toy consumption in 2010 will reach 100 billion ... ... However, when only the bar into the domestic toy market, after a period of time after the tenacious struggle, truly that: the market return to us with our expectations, very different. When sales of less expenditure of time, can only opt out of the market, or to others on behalf of the selling. Walking wounded, and the brave then rushed in and continue to perform the legendary toy market.
China's toy market is really hard to enlarge it?
Toy market, the helplessness of smoke and mirrors
The last ten years, many famous Toy Brands To enter the domestic toy market, but can be developed so far insisted the few.
China these years many industries have enormous spending power, there is a good market will inevitably create a brand-name companies, but some alien toy industry: consumer spending remained unchanged, there are very few brand-name companies. If there is no support for the export market, rely solely on the domestic market, few companies can simply no moisture to survive. Buying color TV sets, refrigerators, washing machines and other appliances have been very common, buy a house, a car is common today, on a hundred dollars to buy the toys their children will make many parents hesitated. People really can not understand how the toy market in the end.
2003 years of toys Lease Storm chain, to the quick, go fast. Just one year, Beijing has opened more than 400 toy rental store. At first everyone was optimistic that the next big development in the toy market to find the model, but not this year, the toy chain stores have been closed down, this one of the most important reason is: we need for consumers to judge is wrong.
Two years ago, a leading international toy company eyes fixed on the Chinese market, planning a year in the domestic terminal market of 100 shopping centers to open a special counter to the current view, the scheme failed to achieve.
2004, the basket of cat toys confluence education program really make people feel bright spots, its market strategy: the full integration of China's toy market, lower educational resources, strive to education, two years into a cat toy basket pool of wealth empire. This new concept of marketing models attracted more people to join, but after two years of market operation, basket cat program failed.
Author of the brand toys in the toy market is not doing a good job is mainly due to: 1, toys and cultural concept of positioning is not clear, specific and did not really put into action ideas go. 2, Top of the toy model of successful sales is unclear, law enforcement officers can only do the traditional methods of market sales. 3, the concept of toy brands are not prominent, consumer products, toys, brand loyalty is not high.
Purchasing Guide sell toys, you can do as appliance stores
I've been to many cities in the toy store, in the first-tier cities, many are brand toy manufacturers set up their own counter, but the impression is: not active enthusiastic sales staff to introduce the toy products not professional. This is related to the appliance store we obtained very different feelings. Household appliance market is already very mature, highly competitive brands. You go home appliance stores, Purchasing Guide will be very professional to introduce you to product features, advantages and benefits, you only willing to listen, Purchasing Guide will be endless to tell you. In the toy store, Purchasing Guide at the most to you about the toys play, As the children play with toys, what good will could not speak up, or simply tell you that: "children will enjoy this toy," and "this toy very fun. " I am China Quality Dress writer, reports some information about tropical fish wholesale , woven towel.
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