"Eastern Wine 2009 No. 11 published in the" Meeting China's "era of luxury spirits", "feature article, the industry and attention and response. January 18, 2010, the famous Alcohol Experts, Guangdong Provincial Alcohol Monopoly deputy director of the Guangdong Provincial Alcohol Industry Association Zhusi Xu liquor on the growth path of China's luxury goods and the opportunities and challenges facing the problem, accepted the "Eastern Wine" interview with reporters.
"Eastern Wine": Do you think liquor is suitable for production of luxury goods industry? Liquor brand to grow into a luxury which requires basic conditions? The kind of growth path ¬ calendar? How to develop their own liquor brand luxury temperament?
Zhusi Xu: The Way of Chinese white wine is a luxury long-term and profound topic, which requires from the many aspects and angles, and more latitude for deep thinking and analysis.
Balzac said, to cultivate a noble, needed three generations of exchange transfusion. High-end liquor from the liquor to the luxury of "withdraw its role" is a long-term transformation to achieve the fission process. France took a hundred years, and encouraged people familiar with the LV, ChristianDior, Chanel, Hermès and other major world-class brand, Italy's top men's brands Zegna's fourth-generation proprietor, the family brand in the introduction, you can be proud grandfather was from the Pacific generation about. In contrast, China may not have the international luxury brand liquor giants like solid background, but liquor is an old and traditional industry, I said this "tradition" is the Millennium heritage, endless, and constantly enrich the historical and cultural process, its unique production techniques are generations keep the process of continuous improvement of practice. History and the process is the luxury of two core elements, which should be white is most likely to produce luxury brand industry. But not any of the liquor brand can be a luxury, depending on whether the potential of a luxury brand, this potential can also be interpreted as a gene.
Liquor brand to become a luxury, first of all need to cultivate qualities of luxury goods, to nobility, and noble spirits brands need a long training practice.
First is to have the "longevity gene." Businesses to survive, grow bigger and stronger, so long, can ensure the continuous renewal of the brand and optimize blood; same process to consummate, to ensure superior quality. Exquisite craft brewing excellence not only in art, but also reflected in the origin, the original ¬ materials, pits, and storage environments, conditions, time and Package Material properties such as link in factors of production, so that to ensure a good wine brewing, will have good taste.
As a luxury spirits need a certain price grade. In the Oxford dictionary, "luxury": athingthatisexpensiveandenjoyablebutnotessential?? Is an expensive luxury, pleasant but non-essential things. ¬ sociology or economics, on the consumption of luxury goods is called "conspicuous consumption", that is, some people consume luxury goods, pay attention to is that it's "show off" value, the effectiveness of the product itself is not important to bring it is important that everyone envy of the eyes. Luxury encompasses both tangible and intangible value, consumers want to experience the intangible value in the mind and body to pay a lot of money. Products, price, priceless luxury, luxury goods offer by ¬ often beyond our imagination.
Scarcity is the most prominent features of luxury goods, also called a "unique nature." The so-called unique, is unique and limited. Suddenly, scarcity is to make luxury goods become a necessary condition, then the "dilute" the word shown in place? First, a small number of deposit market, the second volume in the short term is difficult to copy, limited edition and rare and unique, the only way the owner would be proud of; third is to form the brand. A wine to be a luxury, must have a clear and prominent brand, can have a memorable and collection value, the average enterprise has not yet reached the level to build a luxury only the well-known and better not only with high reputation large enterprises such as " Maotai "" Wuliangye "that have such brand equity. I am a professional writer from Frbiz Site, which contains a great deal of information about infiniti hair designer , super million hair, welcome to visit!
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