This year from January to May, home appliance industry sales growth over the same period the cost of sales growth by 2.53 percentage points
Editor's Note Department of Market Operation Regulation compiled by the "second half of 2005, 600 major consumer goods Survey analysis of supply and demand" that an oversupply of 600 major consumer goods in over 428 species, of which, household appliances, textiles and clothing, transportation and communication, and furniture four types of commodity supply and demand imbalances are obvious. In the consumer market is the buyer's market, competitive business today, how this surplus will encourage enterprises to accelerate the technological upgrading, optimizing product mix? Which company to go in front of the industry restructuring? We interviewed this organization related to business and industry experts, analysis of a new round of market adjustment.
The whole first half of the growth of home appliance industry depend more on air conditioning and color television sets, industry growth is not balanced. According to the Department of State Information Center predicted the data, from January to May this year, the cost of home appliance industry sales growth rate of sales growth over the same period the high 2.53 percent, the cost increases pressure remains high. Economic aspects of the industry, air-conditioning manufacturing industry accounted for the profits of the overall size of 56.43 percent, its growth on the growth of the industry as a whole played a decisive role; and to color TV as the main body of the video equipment industry sales revenue and total profit accounted for consumer electronics industry as a whole of 73.82% and 80.47%.
For the future development of the market, the State Information Center, a research fellow Wang Shuo, the domestic appliance market demand will remain moderate and stable growth. Urban demand for household appliances, household appliance market is still in the future growth of domestic demand, the main body. Rural household appliance market is still very much TV, fan-based and other traditional home appliances, washing machines, gradually accelerating market demand, but income growth of rural residents is limited, so other electric appliances in rural areas is still slow demand growth.
CRT TV overall margins flat-panel TV prices dive
Sino Market Research data show that in the first half, total sales of 17.6 million color TV sets, the traditional CRT TVs accounted for 16.5 million units, rear projection TV more than 50 million units, nearly 60 million flat-panel TV. Chinese Mainland LCD TV market grew 481 percent last year, up 227% plasma. Although the overall margin decline in CRT TV, but the analysis of Sino believe that in the first half of the flat-panel TVs rapid offensive, the traditional CRT color TV's performance is good, and as the "11" A lot of companies will push the main thin CRT color TV, the traditional CRT is still worth looking forward to the performance of the second half.
Prices fell as flat-panel TV market growth in the major driving force in June this year compared to January, the industry average price fell 20%? 30%, of which the largest decline in large-size LCD TVs. Hisense concerned that the price of diving was mainly due to lower prices of upstream panel, in addition, color TV manufacturers control their costs are increased.
In the first half, LCD TV market share of domestic brands is about 75%; plasma TV brands and domestic aspects of foreign brands in sales evenly divided. However, foreign brands still account for the high-end price market, domestic brands mainly in the low-cost sales share is much smaller than foreign brands. With the flat-panel TV prices and the decrease in the increasingly large size, market structure has changed significantly. In the first 6 months, 20-inch LCD TV sales have been gradually shrinking, 32 inches is rapidly becoming mainstream. Plasma television, 42-inch occupy 94% of sales. Product technology, first half of 2005, the mainstream flat-panel TV, whether it is color performance, image quality and functionality have been greatly improved. More and more flat-panel TVs are available multimedia reader, built-in HD DVD player, or even appeared in new features such as wireless connectivity.
White core technology to speed up the lack of structural adjustment is still puzzling
With the 2005 freeze near the end of the year, foreign air-conditioning brand market also has become more evident. I am a professional writer from China Products, which contains a great deal of information about sound deadening material , body armor bulletproof, welcome to visit!
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