The war will ending fierce Exports in the economic crisis led to high inventory difficult to digest and poor survival Environment , The State " Home Appliances The countryside "," TM "," Energy Air-conditioning projects that benefit the "good policies and effective activation of the air conditioning market, but also led to the air conditioning industry structure has changed this year.
Yesterday, Suning Appliance Fan Zhijun, executive president of North China Region, said Shouzhu economic environment in 2009, hot weather, price incentives and other factors, the formation of multi-market competition in the market may be broken, second and third tier brands Relying on national policy market share climb, encroaching line. He said a second-tier brands secretly competing with air conditioning, will make this year's season-ending battle heats up. Double factor
urged pattern has quietly changed the industry reshuffle
Industry analysis, 2009 is a thaw in the air conditioning industry, the decline in the cost of the economic crisis, the state "home appliances to the countryside", "TM", "energy-saving air conditioning projects that benefit" under the influence of such a large number of integrated , air-conditioning brand pattern has changed. The first is energy-efficient air conditioning
price war Highlight of this year, the largest air conditioner market than the price of energy-efficient air conditioning battle. In previous years, the air conditioning manufacturer air conditioning on only inefficient crazy price war, boost market sentiment, which use energy-efficient air conditioning to earn higher profits. But this year, the promotion of energy-saving air-conditioning, air conditioning manufacturers will be the flames of war lucrative energy-efficient air conditioning.
Fan Zhijun analysis, "the home appliances to the countryside", "energy-saving air-conditioning Waste Management Project", home appliances under the effect of subsidy policies, energy-efficient air-conditioning into the market new favorite. In order to gain more market share, air-conditioning manufacturers had to adjust strategies, energy-efficient air conditioning prices are down, started to enter the homes of ordinary people. 1P level of energy efficiency air conditioning original price segment focused on 2680? 2980 yuan, half the price plunged, all the way down.
The first half of Beijing Suning air conditioning more than 30% year on year last year, 12 energy-efficient air market share soared to 90% now.
Second and third line brands almost equal to first-line
Energy-efficient air conditioner price war directly affected the pattern of dramatic changes in air-conditioning market.
Fan Zhijun analysis of previous years to first-line advantages of high brand has become a disadvantage this year, exports to reduce the potential capacity of the line brands face greater pressure from high inventories, relatively speaking, Hisense, Kelon, Zhi Gao, Oaks second-tier brands such as inventory pressure is much smaller, adjust the product line and price advantage of relatively strong; and lower prices of raw materials, production costs, second and third tier brands and first-line brand in the market price in an unprecedented advantage. Fan Zhijun
Just as in the first half as predicted, "This year the brand's market share first-line second and third tier brands would spread, air-conditioning brand pattern will change dramatically." After 2009 season competition in the market, air-conditioning brand is the board structure changes the set screw.
Present, first-line brand of beauty market share of 4% growth, but Pescod, Kelon, Oaks, Hisense and other second and third tier brands market share camp has been changed. High market share which blog an increase of 6%, 3% ... ... Kelon
The beginning of the first half of the high Chi a strategic air conditioning and Suning Appliance Cooperation , In the "energy-saving air-conditioning projects that benefit the" two promotion, retaining its position as the forefront of successful models, winning a total of 459 models, including a successful energy efficiency as high as 304, in the second-tier brands to become the biggest winner, stand out at one stroke; Kelon and other brands to maintain close cooperation with Suning, seating area in the brand has gradually become clear; Sharu domestic market just one year of Whirlpool air conditioner also has a joint venture brands occupy the top three positions.
Fan Zhijun says the first line, second and third tier brand energy-efficient air conditioning camp in the game the first big reversal there.
A second-tier air-conditioning brand business executive said that as the factories of policy adjustments and market changes, inevitably lead to three camps reshuffle the air-conditioning business.
Ending the war staged a maximum 30% drop
Close in August, "sauna-day" is still a continuation of the consumer demand for air conditioning is still strong. It is learned that this weekend to mark the high Oaks distinct representatives for the second-tier brands will take the lead in the Suning Appliance to open a new round of "price war." The pursuit of the face of strong brand momentum in second and third line, first-line camp in order to maintain market share, a defense of blocking action was also the last year Sell Time quietly horn sounded. It is learned that this weekend, the United States in the energy efficiency of air conditioning a 1P two prices have fallen below 2,100, Hisense 1P an energy-efficient air-conditioning a dropped 2,280 yuan. Su Ning, deputy general manager of Historical Materialism
Beijing said this week the highest energy-efficient air conditioning decrease of 30%.
Learned that consumers this weekend to buy energy-efficient energy saving air conditioning in the state's policy "an energy-efficient air conditioning subsidies to 500-850 per single; two single air conditioning subsidies for energy efficiency to 300? 650 yuan," while also Suning Appliance and enjoy all the preferential none other manufacturers, factories and then offer a single 150? 700, Suning and then offer a single 220? 880 yuan. Whirlpool 1P hang a secondary energy-efficient heating, the price dropped to 2,199 yuan; Zhi energy efficiency a high-1P level fell to 1,480 yuan, 1.5P an efficiency below 1,700 yuan, the supply of heavy volume in Suning stores; Kelon big 1P 2 explore energy efficiency a price to 1,990 yuan, Changhong 1P an energy-efficient air-conditioning a price fell to 1,480 yuan; Oaks 1P an energy-efficient air-conditioning a price below 1900 yuan, 1.5P a special price 2299 yuan energy efficiency ... ... I am a professional writer from China Manufacturers, which contains a great deal of information about foldable cart , utility cart wheels, welcome to visit!
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