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BR into the consumer's home, whether to take public means, or in marketing way, all Haier Core logic behind the marketing. BR 2008 8 9, China's first gold medalist Chen Xiexia learned after the game, his gold medal for the hundreds of tents in Li County, elementary school children bring in a new school, she was very happy. She said, "Through my efforts to give children access to learning opportunities, I am very pleased to be able to help them, want them to learn." BR The gold medal behind the school building, it is well-intentioned Olympic Haier public figure. BR 2005, Haier Group as a white history Beijing Olympic Games sponsor since the signing, a overwhelming Olympic marketing began sweeping the whole of China each family. Haier With the Olympic Games this family show to the world his "global brand" to a new image, and unprecedented in China's traditional culture of "home" sense extended to all corners of the world. BR With international giants target host the Olympic Games, Olympic marketing strategy of large cities is different from Haier unique public action to demonstrate a global consumer electronics giant on the understanding of the Olympic spirit?? "The world had a" This is extension of meaning of the Olympic spirit connotation. Therefore, Haier unique perspective, adhering to the heart of a strong public service started the "gold medal, a Hope Primary School" program, so those who can not understand due to limited conditions festive atmosphere for the children of the Olympic Games, Olympic Games brought together to share joy, truly feel the warmth from the Olympic family. BR Article published in the vPro boraid BR In accordance with the plan of activities in Beijing during the Olympic Games, Chinese athletes won one gold medal each, Haier would build a commitment to donate in the hope that schools in poor areas, so that the light lit the Olympic Games "hope" and the Olympic spirit to hope that the primary children around. "Concerned about the Olympics, concerned about the social progress, and help family members of every difficulty Haier must assume responsibilities and obligations," said Haier Group, "the Olympic spirit is very important that stresses participation, Haier not only make more many people feel the Olympic spirit to let in more vulnerable groups of children are fair, good educational opportunities, as Haier is a member of the family. "At the same time, Haier entered the country two hundred thousand villages and towns, through a series of Olympic exhibition, so many families up close and the Olympic village, participate in the Olympics, the real Olympic spirit will be passed to every corner of China. BR Course, Haier's domestic routes are not limited to "small house" of public service activities, sponsored by "everyone" in the Olympic cause, Haier is also spared no effort. BR As a sponsor for the Beijing Olympics, Haier "home"?? The Olympic Village, National Indoor Stadium, Water Cube and other Olympic competition venues in 37?? Provides cover Other 31 categories, 60 000 environmental products, record the history of the Olympic Games record of using green appliances. BR On the eve of the opening of the Beijing Olympics, Haier Group was officially opened in Beijing's Chaoyang Park, "one world" Olympic Experience Center. Site to U-home package of the future of home appliances shows 16 hours of daily life, Haier to provide consumers with the future of life experience. BR The past three years, Haier Haier Olympic brand marketing around the Olympics and organized hundreds of large-scale marketing activities, while the "home" has become one of the core of key words throughout. Marketing system in Haier, Haier to "home" as the center, the Olympic public welfare activities to benefit groups and target marketing of Haier products a good way, and both the public responsibility to society, but also a businessman's sales wisdom. Haier BR new strategy in the territory, "home" is not only a more profound way to the Raiders in the marketing of Haier, and "whole home appliance" concept in full swing "home" product claims. Into the consumer's home, whether to take public means, or by way of marketing are the core of Haier Olympic marketing logic behind it. We are high quality suppliers, our products such as China Hologram Projector , Double RGY Laser Light for oversee buyer. To know more, please visits Laser Stars Projector.
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