Blog, I once again left Japan arrived in Beijing. Although visited Beijing two weeks ago, but because of the last few stay. So this time I decided on Beijing
Home Appliances Chain stores detailed study tours to the domestic (Japan) introduced readers to the situation of Beijing home appliance chain stores.
I first visited Beijing-based Gome Marketplace. Visit the inspection tour, I feel the biggest change: compared with the previous, the number of retail store sales staff there has been a significant decrease. As the home appliance manufacturers, increasing pressure on business reasons, they had a substantial reduction of the promoters sent to lower cost. I even saw in some store sales (including Promoters) are higher than previously reduced to about half of customers even more rare situations.
Chinese home appliance chain stores in accordance with the manufacturer as a way to establish brand zone layout, so each brand counters sent by the manufacturer, with promoters of the industry practice. However, this mode of operation as the manufacturer of that power companies have dropped Withdrawal promoters, and challenged the beginning. It is understood that affected mainly by declining sales, the number of manufacturers as well as sending sales (promoters) began to reduce the number of the main reasons for the trend was due to the impact of declining sales. In this case, the home appliance chain stores in the future to increase its own staff had to be taken to resolve the issue. Currently, recruit their own staff by increasing the promoters to make up for the decline of the stores the rise, but because of the recruited professional and
Service Skills need to be improved, so a short time can not reach the previous level.
Heard that Carrefour, Wal-Mart and other large stores to open in Beijing in recent years, many stores now, so he conducted a study tour. In these large stores of stores I saw only 40,000 yen price of just about 32 inches lower prices
LCD TV , Feel that their prices even cheaper than the home appliance chain stores also. Home appliance chain stores in addition to fierce competition among the same industry, the home appliance chain industry, household appliances distribution channels other than the competition between the extraordinarily intense. However, the reasons for the Government to stimulate consumption, customers did not decrease the consumption desires but has been further strengthened, so the performance home appliance chain stores continue to increase the possibility still exists.
However, the home appliance chain store growth in order to maintain the advantage is not impossible. First, it must address issues such as over-reliance on price war, sales promotions to boost sales, but to pass on the costs of irrational competition, vendor issues; Second, companies face difficulties in the more serious cases, the home appliance chain stores to reduce their cost-sharing circumstances, to continue cooperation to help manufacturers improve sales or to obtain a more reasonable profit, the courage to be "passed the crisis" mentality into a "crisis-sharing" or "Crisis assistance" concept; third, home appliance chain stores also have good consumer those studies and services, especially to guide consumer attitudes upgrade, and restore consumer confidence, and promote sustainable consumption management objectives; Finally, the home appliance chain store previously, we must also focus on "lost home appliance chain store" in the introduction of computers
And other specialty stores and online shopping and other new sources, "pie" issue of home appliance chain store sales, in the home appliance chain stores with the store between the fighting strength of both sides began to confront the new changes, the home appliance chain store and the network address and between purchase and other emerging channels, "war", or "take the enemy lightly," the consequences will be very serious. I am China Manufacturers writer, reports some information about fox racing pants , fox racing jackets.
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