BR HC Home Network News
: Shake off the shadow of the financial crisis, China's household electrical appliances field in the 2010 sale of "a good start", the reporter from
, Suning Appliance Chain to understand, the New Year three days, the major appliance category a sales "blowout" hot scene unexpectedly. Analysis of its causes, in addition to the unprecedented enthusiasm for the release of market consumption, each household appliances manufacturers heavily promote the important factors.
BR It is reported that
U.S. aircraft carrier late in December opened in the country of "innovation and technology Open the beauty of China" air-conditioning, refrigerators and washing machines, joint promotional activities, New Year's Day promotion, the United States to achieve the three categories were significantly growth, national sales record highs, U.S. air-conditioning sales grew over 120%, refrigerator sales grew 165% year on year, washing machine sales have increased by over 210%. Through the "Army Operations" in the form of, the United States in the New Year "Beginning" to achieve total victory, empty refrigerators, washing products full festival market leader.
BR Innovative products by the consumer blitz
BR New Year's Day promotions in preparation for the U.S. air-conditioning, refrigerators, washing machines are introduced first-line high-end products to innovative design, excellent performance and high quality New Year's holiday market beachhead.
BR New Year period, the United States and the heavy launch with freon
Refrigerant, 10 Hz low-frequency operation and three energy-efficient frequency conversion air-conditioning, and high cost to take the lead in the industry opened the spread of air conditioning freon frequency storm. Comply with environmental protection
International trend, the United States of fluorine-free conversion using fluorine-free environmentally friendly refrigerant R410a new products to replace conventional fluorine-containing refrigerants, more efficient heat exchange; leading ultra-low frequency of 10 Hz operation technology, precise temperature control is more energy; international brand compressor, high gold 100% of plated copper heat exchanger system and connecting tube were greatly enhance the three core configuration
Air conditioning energy efficiency
Ratio. Over the same period at the "unsatisfactory heating returned unconditionally" activities, letting in the winter, consumers really feel the beauty of the New Year brought "warmth."
New Year's cards during the play the high-end, nearly twenty-three beautiful variety of colors and high-end door
Refrigerator, as the New Year on a beautiful home appliances market landscape. Adhering to the authentic European style, where beauty with its elegant lines, refrigerator Emperor Luo, L-type door handles and other simple design features, has won a number of urban consumers and newly married couples crowd of all ages.
BR U.S. washing machines were offered with "Smart net technology", "Magic Silver" series Washing Machine, has integrated the cleanliness of imports and international leader in intelligent sensor-driven control system, "intellectual cleanliness net clothing intelligent perception system," able to accurately perceive the degree wash, rinse automatic extension of time to remove user settings cumbersome procedures, to achieve rational water use, efficient use of electricity, truly the perfect technology and human integration.
BR Play integrated joint air-ice advantage wash
In addition to its own advantage, BR products, the New Year's Day promotion can achieve substantial growth, also benefits from the U.S. air-conditioning, refrigerator, washing machine integrated effect of the three categories channels.
BR It is understood that, since October 2009, the United States in the establishment of 59 national sales companies, and the original independent air refrigerator, washing machine into a platform for co-ordinating management business. Industry generally believe that this bold and innovative business model, one hand sink channels, market-intensive, it also help to improve the internal efficiency of resource use, use of multi-category to promote comprehensive competitive advantage.
BR In fact, the advantages of channel integration in the New Year's Day promotion has been fully embodied. New Year's Day three days, U.S. sales of 59 companies held a grand-scale joint promotions empty refrigerator, washing machine, flexible packages promote and facilitate "one-stop service" to win the market opportunities. Turning to the New Year's Day promotion, the relevant U.S. official said: "The establishment of sales companies to enhance our speed of response to market changes, the three categories of joint promotions and provide consumers with more competitive choices, it is many other home appliances brand can not be compared. "
BR New Year, America's king temperament fully shown. In the context of channel integration, while by the current positive market environment, can be expected that the 2010 U.S. air, ice, washed in turn three white goods continued to lead industry growth. I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as connector receptacle , coaxial cable adapter.
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