36-year-old from south wage has joined Gree, Dong Pearl has been done by the lowest clerk, general manager of Gree Electric Appliance. Her struggle, seems to be a Chinese home appliance industry in the history of the struggle: struggle with the distributors, and home appliance chain bucket ... ... March 15, in Beijing to attend the two sessions of Dong Mingzhu interview with this newspaper, summed up their experience To: no contest does not make sense of life, I find joy in the Game!
Debt collection start Sometimes, a simple decision can change the fate of a person or a company. Dong Pearl 17 years ago a decision to change her own and Gree.
1990, the 36-year-old when he was a director of Pearl quit working in his hometown of Nanjing, south of Guangdong alone battles. She had managed to do a chemical factory in Shenzhen, Zhuhai, after being attracted by the quiet, to decide on into the Gree predecessor, Harry air-conditioner factory for marketing. Chinese home appliance industry a sonorous rose, since beginning to bloom.
Was just put into production soon Harry is a small state-owned factories, annual production of 20,000 air conditioning units, sales income 20 million yuan, of which there is a considerable part of the money retrieved. Dong Pearl recalled: "At that time doing marketing has three features, one is drinking a meal, or else to boast, and one is the use of gender characteristics. These are not suitable for me. I want to do marketing on the down to earth, so that others create a sense of trust. "
Previously unknown marketing of the mass from the Dong Mingzhu, soon to be sent to Anhui to open up the market. She went to Anhui and found the company paid a sum of 420,000 yuan of the "rotten" on the outside. Although this account has nothing to do with the Dong Mingzhu, but she would like, Qianzhaihaiqian natural, not to let it go, then volunteered to sweep under the debt collection of live, do not want a discussion that is 40 days.
Arrears manager surnamed Niu, many years to develop its "bulletproof" in power, despite repeated visits Dong Mingzhu, reading the newspaper itself has weathered the tea, do not even give her a glass of water. Not only the exhaustion of evasive words, and then altogether Bierbuxian. This provoked the Pearl of the stubborn temper Dong, every day to "block" the day he finally stuck in the office shouting: "You either pay back the money, or returned. Or from now on, you go where I tell where! "
40 days, cattle manager Zhaojiabuzhu containment finally promised to return. When the company's air conditioning was a piece loaded the truck, sitting in the cab of the directors could not help wronged Pearl cried. This subject was general manager of Zhu Jianghong Gree admiration for this woman.
Relying on hard work and good faith, then Dong Mingzhu in Anhui Province reached 16 million yuan in sales, sales in one fell swoop turned the situation in Anhui. From this point on, "first paragraph after the goods, no credit," as director of marketing principles of Pearl, and later became Gree air-conditioning industry in unique rules.
Battles king Who are prepared will always stand out in the era of radical change. Gree air conditioning in 1996, the price war in the country stand rock-firm, the rise of success of the Pearl Board.
1996, domestic air conditioning market reached a turning point: the National Air production close to 20 million units, but the market capacity of less than 600 million units; this summer a once in southern China has suffered floods, floods so that the backlog such as the mountain air .
A bloody battle started quickly in the rain: Kelong the first price reduction, an air conditioning plummeted from 6,400 yuan to 4,280 yuan rounds of diving, Chun-lan, Warburg, also immediately followed up. For a time, asked Gree price cuts have also hit the dealers call Pearl Office director.
Then Dong Mingzhu is Leibing bed, but she was still a day to maintain close contact with the dealer at all levels, concerned about the market. When he learned that Kelon great diving, sales have not improved, Dong Mingzhu think, first of all consumers better products, but also hope to have good prices and quality to support the price if Gree, consumers should not be as expensive a few hundred Yuan abandon Gree. I am China Print Net writer, reports some information about yamaha 16 channel mixer , home automation touch screen.
Related Articles -
yamaha 16 channel mixer, home automation touch screen,
|
