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Yi was selected with the heat pump water heater industry "benchmarking marketing" by xiao etht





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Yi was selected with the heat pump water heater industry "benchmarking marketing" by
Article Posted: 08/05/2011
Article Views: 98
Articles Written: 1064
Word Count: 745
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Yi was selected with the heat pump water heater industry "benchmarking marketing"


 
Business,Business News,Business Opportunities
Channel Recommended: HVAC 2008 inventory of the first half of the most popular products



Published by the Telecommunications for the large value of marketing case book "Marketing Benchmarking - the value of China's home appliance business marketing case" was formally published, the book China's household electrical appliance enterprises from a number of cases outstanding marketing is most representative of selected out of 27 The value of marketing summarizes the case for bringing together into a book, Guangdong Electric Co., Ltd. to become the same benefits Heat pump water heater Industry's only a selected company, which makes clear the same benefits have also Yuzuo Heat Pump Water Heater Industry, "Benchmarking Enterprise."



Heat Pump In foreign countries is already very mature, only a few years into our country. The prospects for the industry to attract a lot of significant companies are involved, such as solar energy business, air-conditioning business, there are many assembling enterprises. In the past few years development, the heat pump industry can be said that without leadership, quite a mixed bag, doing business stronger brand power of companies of relying on jerry-built, assembled the machine to make money. Today, many companies have clearly recognized the importance of brand in the competition, have started to build their own brand. Many companies rely on R & D, financial strength, channel management and brand communication on the advantages of a meteoric rise, as the benefits, Jin Jiang, indeed are other brands have increasingly become the leading brand heat pump water heater industry.



2006 years, the air to water heater market, the rapid development momentum, the market's dependence on technology services, it is very important. Benefit the company in 2006, with work spread outside the brain Companies Need Strategy Corporate Planning hosted the first "air to water heater Whampoa Military Academy training course" for the country interested in air source water heater technology and maintenance staff to provide free learning opportunities. Last year, the first ever air to water heater Whampoa Military Academy trained technical personnel have played an important role in the market. This year in August, with the benefit successfully organized the second "air to water heater Whampoa Military Academy training." Looking ahead, the face of the rapid development of air to water heater industry, the market prospects, technical service personnel will be the industry's pressing needs, and technical services personnel training, will be the development of the industry initiatives. Visible, with the benefit of air to water heater founded the Whampoa Military Academy training on the industry play an important role and contribution to society. Need for strategy, according to media organizations



director Bo Feng said that the current national air can be as many as 300 water heater manufacturers, accessories manufacturers up to 1950 much. The province's enterprises in the nation, accounting for 50% domestic market share, but the scale of each enterprise is not a single large, but with benefits such as specialized R & D, production and sales companies are few, which with the benefit of air heat pump water heater, application engineering and technology by the National Development and Reform Commission Case Energy Conservation Information Dissemination Center named "the nation's best energy-saving case." But some business or technical preparations for the immature, or cut corners in production, heat pump water heater to market their product quality is not high, so start at the beginning of this emerging market will hurt. Therefore, market cultivation during the same time, a joint industry and the global leader in the air to water heater Japanese enterprises Cooperation Promote the industry as the key to jump.



With benefits is "heat pump water heaters for household and similar use of" national standards for vice chair of the drafting group, and in the development of the heat pump water heater of the national standards, which are expected to regulate the current lively but chaotic situation heat pump water heater industry. Meanwhile, the experts said, with the benefits the company hopes to build a brand culture, brand marketing alliance shared - that benefits the company and distributors with a close, stable, long term partnership based on mutual interest for the bond shared brand resources co-cultured with the interests of the brand.

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