As if overnight, foreign brands fade the head of the credibility of the halo. Remember September 16, 2004 occurred in the city of Elche in Spain, burned Chinese shoes events? Two years later, Trade and Industry Bureau, Zhejiang Province, a fire burned more than 300 pairs of "foreign shoes." Burned and burned, during which there is a big difference. Later, the Shanghai Industrial and Commercial Bureau in a large number of foreign brands such as clothing found excessive formaldehyde quality; Recently, the Guangzhou City Industry and Commerce departments of many foreign brands found to contain carcinogenic aromatic amines clothing.
For foreign brands over recent inspection of the business sector has been exposed repeatedly issue, the Shanghai Industrial and Commercial Bureau reminds consumers that should not blind worship of foreign brands, but should be in a calm state of mind to consumers.
Remove the foreign brands "fig leaf"
On December 29 last year, Trade and Industry Bureau in Hangzhou, Zhejiang Province, a suburb of waste disposal center together and destroyed a number of shoddy goods. The most striking is that there are hundreds of pairs of products from Spain, Italy and other countries importing brand name shoes, are substandard quality of goods, was burnt on the spot. From the Zhejiang Provincial Industrial and Commercial Bureau of the market recently imported shoes test results, the sample of 46 batches of imported leather shoes, shoes goods, 11 batches of qualified and unqualified 35 batches, batch pass rate only 23.91%. Secretary for Commerce, Zhejiang Province, Zheng Yumin tough position, "the destruction is to import low-quality shoes, tore off a 'fig leaf'." He said that the foreign brands are also in strengthening the supervision of a concept: integration is the essence of fair competition, on the other advocate. "Investigate a series of events, is to strengthen the regulatory functions of a business to explore."
quality inspection results worrying
January 18 this year, the city of Shanghai industrial and commercial departments of large retailers and brand marketing of branded apparel clothing store had quality inspection, testing a total of 27 companies distributed 40 to 59 well-known brand clothing samples. Tested and qualified 34 species, 25 species failed, which imports 24 mark, passing rate was 57.6%.
The test involves 37 types of textiles and garments, leather garments 22, 43 nominal imports of clothing, including Zara, CHANEL, MNG, AMARNI, STDupont, PINK, MaxMara, BURBERRY and other famous brands; sales price is generally a thousand dollars , up to 60,000 yuan. 27 distribution companies, all eligible products are detected only 5, total number of enterprises accounted for 18.5 percent detection, less than two percent. Test results showed that the main problems substandard goods is the formaldehyde content, PH value, color fastness, fiber content and a mark five areas do not meet the mandatory standard.
order foreign brand dealers: do follow-up deadline for correction
Immediately, the Shanghai Industry and Commerce held a meeting of heads of relevant marketing firm, informed monitor the situation. In the briefing session, City Administration of Industry made it clear that the business sector will order the relevant distribution company will be determined to be non shelves full of goods, and according to "Product Quality Law" and "Consumer Protection Law" the relevant provisions of the law on the distribution of substandard goods companies to make administrative punishment; to a mark of substandard goods, ordered deadline for correction. Meanwhile, to ensure that the Spring Festival market order, and create a good environment for consumption, Industry and Commerce will organize the city's recent Trade and Industry Branch of the list of all the failure of goods to carry out the city's inventory.
Industrial and Commercial Bureau to remind distribution companies, should take the initiative to stop the sale of substandard goods. Any distribution in this test were determined to be non commodity the same brand, same goods, the same batch of goods, it should immediately stop selling, active Withdraw, and do a good job handling the aftermath. Meanwhile, the required distribution companies should be strictly in accordance with "Product Quality Law" and "Consumer Protection Law" the relevant provisions, the establishment of product quality management system, in the commodity approach, the time to understand and master product information, looks for supplier of serious testimonials, product quality certification, when necessary, should be related to goods for inspection.
remind consumers foreign brands: Peace deal with rational consumption
Meanwhile, the City Administration of Industry Consumer advocates should cultivate science, moderate and reasonable consumption concept, to promote rational consumption, save consumers. Especially in recent years, with the improvement of living standards, people's consumption concept shift from subsistence to enjoy type, some consumers are starting to blindly worship famous, do not buy non-name brand, non-name brand not to expensive as a synonym for quality. Municipal Industry and Commerce Bureau reminded consumers in a calm state of mind, rational choice perspective of quality assurance, cost-effective and reasonable for its own products, do not order expensive, brand name and whether the quality of imported goods as a measure of the only basis. I am an expert from China B2B Market, usually analyzes all kind of industries situation, such as stainless steel upright freezer , glass door beverage cooler.
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