Choose clothing brand when the brand's strength not only to look at, it must be clear that the brand's potential. You must understand the brand owner's business ideas, its determination to create a brand, the company is a professional marketing team, etc.. Some companies only make money that do a good brand, try holding the psychological operation of the brand, and no long-term goal.
HC Apparel Network In fact, the growth history of second-tier brand is an agent of growth history, a second-tier brand in the operation of a regional market success depends largely on the agent in the region. Operation with a brand, different agents operating out of the performance may be worlds apart. Now, as the market continues to develop, competition intensifying, the agent also made increasing demands, how can it become a successful agent?
First, select the brand
Select brands like married wife, will determine whether the happy harmony of your family, your wife and you at least have to like-minded, must have a common language. Because you are an agent, your agent is your income source products is the foundation of your career, so you must be very careful in choosing Cooperation Brand. Select brand come
recognize their own strength, operating a large brand, of course more likely to benefit large, the risk is small; but the threshold of brand management generally higher, higher supplier discounts, return policies policy also tend to be harsh, you need to have strong financial backing of strength. If you own strength is not enough, you can not get the big brands and the right of equal dialogue, in cooperation talks may be at a disadvantage.
Options Clothing When the brand not only look at the strength of the brand, it must be clear that the brand's potential. You must understand the brand owner's business ideas, its determination to create a brand, the company is a professional Marketing Team, etc.. Some companies only make money that do a good brand, try holding the psychological operation of the brand, and no long-term goal.
Out within the industry had this joke: Guangdong, a brand in some magazine a few months to do a big way Advertisement Like a brand, not work a few months back and found effective wholesale status to the former at the expense of a number of agents.
Also, you should pay attention to the brand's product features, whether you area consumer practices such as physical characteristics and preferences. Many brands of products sold in the south, in the north is not necessarily an advantage on the market, the Chinese female body very different north and south.
Shaanxi an agent within a year for the three brands, the first brand because the product is too Europeanized style is not suitable, changed in three months; second brand made about six months, the price is too high, still not open the number of markets, were dropped; third brand is just done less than three months, the brand manufacturers to specialize in a single process to go outside, and that no longer make products for domestic sale, the agent also had to quit . Over the past year, a warehouse full of three brands of products, funds invested a lot of energy, but no profit, you said that the agent tired?
It is old saying goes: there is no best, only the most suitable. You should choose the most suitable for their own, considerable brand strength as your business choice.
Second, the brand's scientific management planning
Brand ownership are manufacturers, you agent, and will have the right to operate the region, you do not write anything the mercy of manufacturers who, therefore, more often, you must rely on their own. Most are also a number of leading companies can only give you some guidance on the management concept, the implementation details of specific market, have to rely on yourself.
If you just started, you should concentrate all efforts on the first well of a brand, should not grandiose; If you already have a certain strength, you can operate multiple brands. But you should not operate a very similar style of the brand, try to select different orientation of brand management, you want to feature the brand according to their effective combination. You should also consider the relationship between short season, to ensure peak seasons have different business priorities. Multi-brand strategy allows you to transfer risk, to increase bargaining power with manufacturers, but also allows you to operate the product can achieve an effective complement.
Also, you must have a focus on brand management, and some brands can give your business image-building, but not necessarily be very high profits. Some brand is not known, but operating profits may be considerable. You can brand the image of the brand and the combination of profit. I am a professional writer from Frbiz Site, which contains a great deal of information about remote controlled gas cars , gas remote controlled cars, welcome to visit!
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