HC shoe net Aug. 28 hearing to invite the brand spokesperson common occurrences, one out of the house I, the slightest rise, everywhere we can see familiar faces, and the more big business, the sign of the star the more garish. Previously, we have seen all or gold hair, black eyes of the local star, and now celebrity endorsements mechanism has been further upgraded, white European and American stars, dark-skinned Latin American star, also is everywhere. Spokesmen against the background in a variety of color under the Chinese Shoe As if entered the international runway. Charming
NBA star sought after abroad In many shoes, the most keen to invite foreign stars to join the movement than local brands. Anta NBA players signing Scola, Francis, Li Ning, after O'Neal signed following the All-Star guard Davis, last year, Peak is the global voice of seven NBA breath signed, covering every position on the basketball court?? Score guard, small forward, power forward, center, point guard and so on, forming a Pick of the All-Star team. Almost every local Chinese-known sports brands have opened foreign stars Zuozhen, foreign stars in the hot Chinese market, despite the price tag in the hundreds of millions, but not able to hire people to advocate for income lost enthusiasm. Why is particularly appealing for foreign stars do, mainly for several reasons
1.NBA has a strong appeal
Basketball was introduced into China since the 19th century, have been a very popular sport, powerful enough to rival with the football. In the past 5 years, as Yao Ming, the sport's influence in China has been explosive growth. As the world's most famous basketball tournament, NBA body good fight Marketing Card, developed a series against a full range of promotional activities in China, affecting a very wide scope, the current NBA in China has more than 300 million of the audience, covering people of all ages. NBA is the world's best collection of basketball star, the star value of those many billions of dollars in the minds of the people have very strong appeal.
2. China's lack of local sports leader
Essence of marketing is to within a short time, to seize the public's eye, using the high popularity effect star often easy to achieve this goal. Sports brands and sports have a natural kinship to invite sports stars to join nature reasonable. Decades of hard struggle, the rapid development of China's sports, but football and basketball in the two main events on the world is flat, few sports superstars like Yao Ming and Liu popular stars such as high and often fell into the oven the hands of foreign brands. Sports star hopes to join a strong brand marketing strength of a strong desire to enhance the brand of strong, international sports stars will naturally become the meat and potatoes.
International star-studded shoe flowers need to stab
Sports brand craving the desire of foreign stars to join an extremely urgent. However, relatively free of foreign star general character, if not how to locate a good, not only unable to obtain the desired effect, but also may be the brand into the embarrassing situation. There was an NBA star to speak for the Chinese to do a sports brand, a day of competition, that guy was wearing Adidas shoes enterprises, journalists took the opportunity to ask questions, who did not expect stars reaction that his agent did not allow him not to wear , asked about his endorsement of the brand, the lively, that guy actually seems to have never heard of that brand name the same. Imagine the money the NBA is also very good brother earned. Even celebrities are competing overseas meat and potatoes crowd, footwear enterprises in the choice of foreign stars has to be careful when, from the star's appearance, temperament, habits, reputation, etc. a full range of inspection, not to be dazzled by star's fame , a good character can be Cooperation Is the most suitable, otherwise it will be held the silver out of any stream, it attains
Fully tap the value of integrating an international star
International celebrity endorsements, not just pay someone to come shoot camera, and then to associate with the star conveyed information only, endorsement is a systematic project, should be allowed to voice take on more missions. Endorsement of the follow-up should seize the dismay to fully tap the value of the endorsement out for the brand to create the best benefit. I think that shoe should be doing as much as possible the work areas. I am a professional writer from China Manufacturers, which contains a great deal of information about batch feed garbage disposal , 20 inch gas range, welcome to visit!
Related Articles -
batch feed garbage disposal, 20 inch gas range,
|
