Not at all tired of dealing between the counter, with freshly brewed coffee products mellow, listening to the consultants introduced home appliances, we can understand the brand appliances with the advantages and disadvantages of various models; do not worry they will not haggle over the price being as "sheep "Jae, all furnished goods are a real machine, all prices are fixed prices to ... ... will be opened on the 28th Best Buy Shanghai flagship store, yesterday (December 26, 2006) opened the door first in the domestic media??? Best Buy has been kept secret of the type of non-"Trouble" has finally declared floor shopping experience.
Yesterday morning (December 26, 2006), in the staff "BESTBUY, BESTBUY" neat, warm sound of the slogan, North America's largest consumer electronics retailer Best Buy (BESTBUY, NYSE: BBY) announced that its first domestic store officially opened tomorrow.
Impression Posts Larger space Reporter on the scene saw, and local stores with the industry, every piece of open space layout can not wait to have become goods Zhantai than the Best Buy store layout will be a relatively relaxed, spacious shelf room reserved space and convenience of our customers back and forth; stores in the entrance, around the corner, have set a clear shopping instructions in order to find the target commodity customers in a timely manner; if can not find, it does not matter, ask any one wearing a blue shirt and khaki pants Best Buy employees will be able to obtain accurate guidance.
Three Best Buy's exclusive brand GeekSquad computer agents, Magnolia and GourmetShop wit and superb audio-visual world, the kitchen will also be unveiled. Best Buy 8000 square meters in four floors of the mall, the first layer of notebook, computers, printers, MP3, computer accessories; the second level for all types of home audio and video electronics; third layer including mobile phones, small household appliances; fourth ice layer is large household appliances washing class. From the categories, said Best Buy is more focused on digital entertainment products, shopping malls exploit any tiny opening set to a variety of accessories, supplies on the shelves, such as mobile units, Storage racks, cushions, batteries.
Best Buy Lv Weimin, president of China, said: "Since entering China in 2003, Best flowers a lot of time to learn and understand the needs of Chinese consumers. Our own unique store model has self-confidence and believe that we can win the trust of consumers. "
Price High Be seen in shopping malls, "committed to regularly conducting a comprehensive market survey to ensure that the most competitive prices" sign. However, this promise has not been at Best Buy offer goods be reflected. This reporter saw a small battery, speaker, large LCD TV, washing machine, the price more or less expensive than the market price, and some can be expensive to 10-20%, and even some local brands of home appliances at Best Buy The Guapai Jia nearly 50% higher than the market price.
32-inch LCD TV as an example (see table), the joint venture with the goods shall, Best Buy Guapai Jia most of the listed internet store prices are consistent; the Bi Suning in Shanghai Guapai Jia slightly low. For example, Sharp's LCD-32BX6, Best Buy Guapai Jia was 8490 yuan, and internet store the same, Suning Shanghai Guapai Jia was 7,500 yuan, less 13%.
More surprising is the difference between the price of domestic brands. Reporter saw at Best Buy TCL's 32B6 offer 8,999 yuan, while the TV in the States United States and Suning quotes are in 5900 yuan down, the latter two are 52% cheaper than the former. Again, Xoceco the LC-42T18, at Best Buy Guapai Jia was 10,999 yuan, while Suning offer is 8800 yuan, which was 2,199 yuan lower than the former.
Question papers What advantages procurement system? Best Buy has been known as own global procurement system, and in China has global sourcing, international procurement, local procurement of three parallel channels to purchase the line, why not reflect the superiority of its purchase price in the end? In response, Best Buy senior vice president of international retail business PaulAntoniadis said: "The current price of the price tag is not the final price, but the presentations price." Lvwei Min also added that any retail business success in the market, "price must be competitive. " PaulAntoniadis commitment, Best Buy will have the best, most competitive price, this will be reflected in the opening post.
Been disclosed, however, since yesterday, Best Buy Xian Xing families for an internal sales staff, price will be based on the play in Guapai Jia 9-9.5 fold. If so, not across the board after its opening price of goods there are sharp fluctuations. A local peer, said the price of their shopping, there are still about 10% reduction of space, not enough to fear no Best Buy in the price of "making remarks."
Local vendors do not support? Also worth noting that the similar goods in the local Best Buy brand, price actually part of a joint venture brand than the price even higher. This appliance retail market in China is extremely rare situation. In addition, many products in the category of home appliances, a serious absence of local brands. Is access to China three years, led the opening of stores by 20 months of preparations for Best Buy, yet to be straightened and the relationship between local suppliers, local suppliers can not get the support?
Still schedule, for example, a press note, TCL offer 8,999 yuan, Bishop, Panasonic, Philips, Samsung and even offer are high. Moreover, in the LCD TV, plasma TV, washing machine, refrigerator, kitchen appliances and other categories, obviously, is the majority joint venture brands, local brands serious deficiencies. For example, Haier washing machine area only to see a local brand. There is more local brands of small appliances, and mobile phone sets, pillows, cushions and other peripheral commodities. I am China Products writer, reports some information about steel woven wire mesh , galvanized steel wire mesh.
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