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?? Visit to Beijing in the PRC, market research company vice chairman Lee Ki Cheung In recent years, a series of national Policies stimulated rapid economic growth in rural areas, consumer demand for quick release. Since last year, with the Appliances to the countryside Policies have been put forward 34 home appliance market is ushering in a new round of development. The future capacity of 34 household appliance market, how much? Appliance manufacturers to grasp the opportunities they should respond to the challenge? Recently, with these problems, "China Enterprise News," an interview of the largest and most professional consumer electronics market research firm in Beijing PRC, market research company vice chairman Lee Ki-cheung. Reporter: Li Dong, do you think of a series of supporting policies in the country under the guidance of Chinese household appliance market in the future 34 years of development? According to Yee's forecasts and judgments, China's home appliance retail market, the overall scale of how many? The 34 share of the market they occupy much? Lee Kee Cheung: State of the 34 markets is not just a series of supporting policies to expand domestic demand and 34 shows that the interests of market consumption, we feel more of a policy package for the continuation of the rural areas. Increase farmers income from the total abolition of agricultural taxes, to the new rural construction throughout the country to carry out vigorous, to present some counties and cities across the country carried out pilot "new agricultural insurance" policies. In the PRC, the basis of national retail monitoring data, we calculated in 2009 the National Appliance The amount of the 858.9 billion yuan, of which 34 accounted for 38.7% of the market. From the National Bureau of Statistics released in 2009 retail sales of social consumer goods of view, 34 total retail sales of social consumer goods market share of only 32%, can be seen in the 34 household electrical appliances market share is still relatively high. We believe that home appliance sales in 2010 increased 8% over last year, will total more than Reporter: In your opinion, 34 home appliance market development, particularly in the , Air conditioning, color TV and other popular products, which will appear in the process of movement and change? Lee Kee Cheung: color TV, refrigerator in the early 90s into the countryside, but the penetration varies considerably. According to the Bureau of Statistics, 2008, every hundred rural households owned color television sets 99.2 sets, refrigerators only 30.2 units, which in recent years, particularly from the side reveals that in 2009 the countryside home appliances refrigerators sold in all the best reasons. On the refrigerator, the consumer demand or to buy the first time, mainly in the selection of products than consumers in 12 markets pay more attention to "cost" and the practical value, from a volume point of view of 160? 230 l Products main. With the countryside limit the increase, more than three will have a growth in the high-end products, which some consumer groups to the wedding, such as the main buyers. TV aspect Will quickly leave the stage, LCD will be replaced, and even high-end products such as LED will gradually gain market space. Air conditioning energy efficiency Upgrade old is expected to start from June 2 air-conditioning will be fought in 34 markets, inefficient air-conditioning will exit 34 markets. However, since air conditioning is a necessity for the peasants, so limit the stimulus to increase sales as color televisions, refrigerators, washing machines and other products significantly. Reporter: China's 34 household appliance market, the development process, opportunities are mainly located? For domestic appliance businesses, but also what should be, what kind of attitude to participate in the 34 markets compete? Lee Kee Cheung: results from the implementation of home appliances to the countryside of view, the year 2009, the first quarter of 2010, refrigerator, color TV, washing machine close to 34 varieties of market demand was hot. In terms of product upgrades, 34 consumer appliance market, the market followed by 12 steps, high-end products in the market, accounting for 34 consecutive increase, as in 2010 Proportion is expected to retail sales increased to 91.4%, three more doors, open the refrigerator on the proportion will reach 36.7%, accounting for drum washing machine will reach 33.0%. I am an expert from foilslittingmachine.com, while we provides the quality product, such as China sheet slitter , China foil slitting machine, aluminium foil machine,and more.
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