Golden Week business war has not yet officially opened, States United States
Suning "Two tigers" between a focus on "independent marketing" campaign of public opinion has begun. September 18, Suning Appliance sole distributor for Hitachi television news, a large number of major mainstream media in the country and site. Almost at the same time, a "more than a dozen domestic and foreign famous brands to select only States United States
Sell Platform "news also appeared in the public eye.
Two chain giants played the "independent marketing brand"
Suning party declared, "September 17, following the afternoon news
Whirlpool, Air conditioning, water heaters, washing machines Electrolux brand and Suning an exclusive joint venture co-underwriters, the Recently, another joint venture brand Hitachi
TV Suning Appliance also signed a unique marketing agreement, announced in the '11' than the former from the Suning Appliance Chain discount all the other channels of dismantling, post all of the color TV products will only be in the Suning Appliance and some department stores, specialty channels for the samples and sales. "(Source: Suning Appliance official website)
States United States side is announced: "National Day on the eve of 2009, China-US Joint Yongle, Dazhong, triple at 18 billion yuan will be large single procurement tender, surprising not only the scale of this procurement, and found a dozen famous home appliance brand in the home appliance chain channel platforms group only choice and the National US-exclusive. That which Haier
Small appliances , TCL air-conditioning, Electrolux air-conditioning, Xiamen Overseas Chinese color TV, Sanyo color TV, Ferroli water heater, CANDY washing machines, BEKO
Refrigerator And cherry, to the rate of general field kitchen products such as ... ... "(Source: Gome official website)
Face Financial Crises of, slowing the rate of expansion gleaned from its first stores, Hyatt tide hit, performance, and comparable store sales growth slows down, "defeat" of the two giants, until the "independence off" before the advent of war, may have reached a tacit understanding " live in peace, quiet unusual. " However, new channels in the same industry of Yangzhou exchange banks,
Zhejiang Honest electrical appliances, electrical appliances and other large companies as well as online shopping, comprehensive supermarkets, TV shopping channels such as manufacturers of self-built channels for different industry competition, rapid development momentum, pressing harder and harder cases, the two giants finally "spontaneously" in brings up the "independence sell" magic weapon.
At the same time, Five Star official website showed that following the Best Buy own brand (PB) film Ya INSIGNIA "51" Five Star during the sale of 20 stores exclusive to achieve good results, the impact will Ya National Day this year, before re-entering the five-star 80 stores out of sample sales. Time, Five Star will have 100 exclusive outlets called the "green home appliances," said the shadow elegant LCD TV. Sales region encompasses the Five Star's Nanjing, Wuxi, Hangzhou, Henan, Sichuan and Yunnan, 14 Division.
Independent marketing is the "double-edged sword"
Industry that is also sold alone, but have a fundamental difference. Ying Ya (INSIGNIA) as Best Buy's dozens of brands of PB, video Ya Best Buy LCD TV is the way by PB commissioned the production of own brand products, and as the first full series through the U.S. Department of "Energy Star ( EnergyStar) LCD TV brand, which received the "green appliances" reputation. However, Hitachi, Whirlpool, cherry, Xoceco, Sanyo, can rate the public is the market brand. whether its history or its future development, independent sales the exclusion of other channels that seriously affect the right of consumers to facilitate the distribution pattern, are yet to be corrected.
Needless to say, "independent marketing" has become the Gome and Suning differentiated goods claimed as part of marketing strategy. Meanwhile, due to inadequate market competition factors, "independent sales" of goods clearly have considerable differences in profits. However, the independent marketing model Mishap lie be interpreted irrespective of whether the two sides were unable to remove the suspected breach of "fair trade retailer and supplier management approach" and "anti-monopoly law" and other relevant laws and regulations, the suspect norms of fair competition. Although, GOME, Suning whether to take mandatory measures stress suppliers not to supply other retailers or provide sales and service need to be further identified regulatory authorities. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as gel candle making supplies , wrought iron plate hangers.
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