A local production of products, standard on the English name and claim to be "foreign brand", the price can rise 2 times! In Building Materials Industry, the recent exposure of the "European Code Floor "Incident has aroused strong repercussions in the industry.
Recently, the reporter from the China Federation of Industry Cupboard Professional Committee was informed that the cabinet industry is also plagued with "pseudo-foreign brands", the organization is preparing joint industry and commerce, on the cabinet to combat false propaganda. More industry experts to the press revealing the inside story, three kinds of methods can be concocted a high-sounding "foreign brands."
Survey: Guangzhou cabinet market foreign brands flying
Recently, journalists in the United States of the Centre, Huangpu Avenue, and other cabinet shops concentrated to discover that most foreign brands have a beautiful name, advertised imports more not unusual: from "Italy", "United States", "Spain "," Germany "and so on. The same material product price difference, most goes to more than 5,000 yuan per meter, Kitchen The difference is as high as 20 000 to 3 million, especially in local brands and flaunt the "import" brands. (Linear meters is a three-dimensional concept, a running meters generally include 700 cm high and 850 cm high hanging cabinet to counter the 1 meter.)
In a kitchen store, the reporter saw, range hood and gas appliances are in English to a never heard of the brand, prices were 5,000 yuan, promoters, said Europe's second largest Brand, a reporter asked what number one is, the promoters said: "No, we only care about the brand."
Insider: three kinds of tactics cooked up the "pseudo-foreign brand name"
Many people who told reporters the cabinet industry, and some cabinet "foreign brand" through the following methods cooked up at home.
Means a: part of the total imports of import-substitution
A domestic brand leader Mr. Chen said the Guangzhou cabinets, some cabinets known as "full import", in fact, only samples of imported products, such practices are common. He noted that the raw materials of foreign cabinets supplied by China a few, but some businesses have more profit for the imitation. Kitchen of the World Expo Organizing Committee, according
relevant person in charge Du introduced a number of cabinet distributors could be done using samples of brand-name stocks, make a little change to deceive consumers. As the brand cabinet is currently the lowest price around 30,000 yuan each, in which profit margins hard to imagine.
Addition, Mr. Du said, and some enterprises, the import of products from other countries also played, "Italy", "Germany" powerful brand such as cabinets. Mercure Centre in Guangzhou, the reporter did not indicate the import in a closer look at local stores and found that promoters claim an Italian cabinet, open the door only to find smelly, rough inside doors, no paint. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as hand painted flower pot , blue and white planter.
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