|
In 1993, Tan Chuanhua rely 300,000 yuan of loans and the only one left, from the hand started to create a small comb workshop Tan Carpenter, Carpenter Tan now has become a wood products market, an influential major brand in the country has more than 900 stores, throughout the 31 provinces, autonomous regions and more than 300 cities, and the shop opened to Singapore, Malaysia, Europe, America, Japan, Southeast Asia and Hong Kong and Taiwan in dozens of countries and regions. Only the first half of 2009, Carpenter Tan turnover as high as 65.21 million yuan, becoming the undisputed number one brand in China-made hair industry. Carpenter Tan boss Tan carpenters (HK: 00837) Latest Price: 3.620.082.16% market trend information to larger companies rating a disabled person, a small comb ... ... "comb King" Tan Chuanhua how to make small products in a large article? This is a lot of people interested in the issue. Carpenter Tan Throughout the development process, we found the key to Carpenter Tan emerged with different styles in a small wooden comb conveys a strong tradition of Chinese culture, and fresh, unique brand culture, brand identity system for the formation of set contribution. Combs, life, long-term use of our small items, but small things stay in the side for a long time, it breeds emotional. Folk in the "worship Hou Wen, Wu worship phase, boxwood comb do the head," saying, in love story, a hair, a hair clasp, a sandalwood comb, more from a deep affection bearing . However, in recent years on the domestic market, small comb brand, style single most products, lack of cultural connotation of quality, high-end market was nonexistent, Tan Come carpenter is to seize this market opportunity, appropriate time out to fresh, unique brand identity systems perform their own brand culture, a small comb to distribute pleasing charm. Unique concept identification Unique interpretation of cultural concepts, highlight the distinctive personality, consumers often can get emotional brand identity, and thus the formation of the charm and value of the brand, Carpenter Tan can be said to know this perfectly well. Chinese people have made use of comb thousands of years of history, ancient times, a comb to reflect the owner's taste and temperament, melancholy carrying people to sort out the association. However, lead to a large number of industrial civilization Plastic Production and use of combs to comb reduced to a kind of inside information and technical content is not cheap commodity. In recent years, as health care, anti-static and other functional requirements of the proposed comb and comb horn objects become popular with consumers, however, most domestic manufacturers to produce the comb, comb technology behind the cattle and sheep horn, make rough, high-end market or blank. Carpenter Tan seize the potential customer needs to unique cultural taste and high quality comb brand image, creating a huge market, "Blue Ocean." Carpenter Tan Combs industries rely on traditional heritage, to extract the "I'm good governance wood", "good wood sinensis" concept, the classical Chinese culture and human emotion injected into the product. Carpenter Tan atmosphere with classical brand, quaint shopping, a small comb exquisitely unique, well designed bag, "heart and soul to combs, really Aixiang Sui" is the theme of Tanabata festival promotion, "Thanksgiving" is the theme Writing activities undertaken ... ... these are all traditional Carpenter Tan exudes culture. Carpenter Tan effectiveness of the comb function of center of gravity shifted from the Shun Fat cultural and emotional, the art of small comb, process, view and admire, collection and practicality combine to make a small wooden comb to upgrade from the everyday art of emotional sustenance. Tan carpenter for the core consumer group of women customers, Carpenter Tan traditional culture and fashion combined for Carpenter Tan small comb, small mirror, small cloth bags, a "petit bourgeois" women's signs and favorite to their culture recognition and emotional satisfaction. Order to better interpret the brand culture, Carpenter Tan also uses the "story" of the unique method. Carpenter Tan in each store are neat to mounting in such a "family history": "My great-grandfather was a well-known carpenter and got a family business. As the grandfather stained opium and gambling, thousand defeat the whole family business Second, net, in desperation young and beautiful grandmother had to seek protection long will grandfather captured when young men ... ... Two years later, Grandpa died in Changsha ... ... father swallowed their anger Arts, became a good carpenter. I always wanted to be a poet, painter, paid a heavy price, almost starved to death, God can not be violated, I still was a carpenter's life. "This" family history "has become a carpenter without spending a penny Tan Advertisement . We are high quality suppliers, our products such as electric ceramic cooker Manufacturer , gas electric cookers for oversee buyer. To know more, please visits electrical cooker.
Related Articles -
electric ceramic cooker Manufacturer, gas electric cookers,
|
