BR Dianqing, heavy sheets, sale, thanksgiving feedback ... ...
Never a lack of industry
Means, in particular, is a national chain of home appliance giant, Changchun Road, encroaching entered the market, the home appliance chain stores and appliance stores nationwide competition intensified, often performed "Stronger hegemony" of the play, the industry is expected in April mid will form a "blowout" type of marketing situation, this, the local leader in home appliance industry?? Europe and Asia, General Manager Jiang Yaqin electrical chain marketing headquarters in an exclusive interview with this reporter, said appliance and department stores complement each other to form a group advantage of pre-war, not only bigger and stronger Changchun local appliance store, and market center in Changchun to expand to surrounding areas, formed across the inter-provincial regional giant home appliance chain.
BR Will be made of local appliance brand Dianqing
BR Home appliances market
Has obvious seasonal characteristics, such as the annual New Year's Day, Spring Festival, "51", "11" and four key nodes of the year's total sales to account for four Daowu Cheng. Especially in the north after the Spring Festival in general consumer electronics market into hibernation, only to "51" before the warmth of spring, the season will usher in the first half. The household appliances market in Jilin Province, to early April along with every local appliance store Dianqing, will usher in home appliances sales season ahead.
BR Europe and Asia, General Manager Jiang Yaqin electric chain marketing headquarters that 26 years of sustained, tangible promotional none other integrity management, has made local appliance store Dianqing enjoys popular support, has been widely supported by many consumers. Early April Dianqing local appliance store not only become a shopping feast Spring City, and Heilongjiang and Liaoning, the number of home appliances agents also made a special trip to come, for the purchase price is also lower than usual appliances, these people usually large single procurement.
Why local appliance store BR Dianqing will become the focus of the Northeast markets? Ginger always thought that, in fact, there are two local appliance stores "God" and the consumers, the other appliance vendors, consumers, home appliances Marketplace has always been to "serve the consumer
, From start to finish on the consumer responsible "as the criteria; for appliance suppliers, uses a" win-win interaction "as the philosophy of cooperation, including each file Dianqing activities including, local appliance store will be coordinated in advance with the supplier exchange, from the New , price, gifts, hedging activities are all implemented, so many home appliances supplier in Dianqing setting sales during the mission objectives, annual Competition, sales rise year after year, according to sales statistics in recent years, many home appliance supplier Dianqing sales accounted for during the annual total of 1 / 3. Dianqing so on made the brand look forward to carrying the supplier, it also became the largest household appliance market, the Northeast sales feast.
BR Home appliance giant, has become a regional chain
BR Changchun, Tonghua, Baicheng, agricultural safety, Shenyang ... ... local appliance store chain with a national home appliances PK, not only the rapid expansion and growth across provincial for the regional giant home appliance chain. According to Jiang general introduction, then will enter the local appliance store Jilin, Liaoyuan City and other places, eventually formed the center of Changchun City, the province covering 12 market chain network. And with the regional development of radiation earlier this year local appliance store and appliance vendors signed a cooperation agreement, is no longer the butt home appliances supplier in Changchun, Jilin branch or office, but directly with the appliance vendor's headquarters contract get a national chain of home appliance giant with the same conditions for cooperation.
BR Is worth mentioning that the local appliance store for specific development strategies?? Appliances Joining department of Integrated Marketing model, a national chain of home appliance giant, has been recognized. Currently, the market in Jilin Province have sought a national chain of home appliance and comprehensive co-operation department stores, department stores in the integrated set up "shop shop." On the one hand, appliance stores can be integrated with department store brands in the local accumulation of several years, the popularity of natural and fixed back to source, providing one-stop shopping for local consumers can maximize consumer diversity demand; the other hand, they integrate the local appliance store resources, centralized purchasing, unity promotion, uniform distribution, the formation of both lower operating costs, the price advantage, but also to avoid the traditional department store category in the home appliance manufacturers rely too much on the after-sales service situation. As a result, department stores can be fully integrated home appliance store to enjoy the professional resources, and appliance stores, you can take full advantage of the flow of resources department, a combination of both, to achieve win-win situation. I am an expert from China Packate Net, usually analyzes all kind of industries situation, such as rose petal rosary beads , kids wood craft kits.
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