Three years ago a Projector 6000 yuan of Maori, now a product or only 200 dollars of profit: This is the channel for three years, grass-roots business projector basic survival facing changes in the environment. On this point, even Zhongguancun (000,931, stock it) Yuchen, Hang Cheong, the city that first-line projection projector Sell "Big brothers" are all very well.
A projector three years ago, 6,000 yuan in gross profits, and now a product or only 200 dollars of profit: This is the channel for three years, grass-roots business projector is facing changes in the basic living environment. On this point, even Zhongguancun Yuchen, Hang Cheong, the city that first-line projection projector sales of "big brothers" are also deep feelings.
Must make a change status of the projector industry
"Must make a change", this was the projector manufacturers, distributors unanimous opinion. Three years, the average price of domestic projector market decreased by half, sales doubled, the market appears to have brought the "fire" was in fact flattened the entire industry pockets. To exit the domestic market, Toshiba projectors, Hitachi may give up the retail business market in Japanese Army full line of products, "prices" There have been reports of real-time "must make a change" itself.
For projector manufacturers, especially Japanese Army Department of multinational companies such as, global giants, may choose to change a number of routes can be said: No just leave it, after all of 36 dollars on account of the. However, for those in dire straits in the dealers, especially in the first line of business has only two channels await them, or else find a good shortcut to survive, or altogether took the early withdrawal of the industry, turned to other markets . Way the situation is limited, so that these vendors have to "change" in the more cautious.
Want to find a first-line distributor means free of the predicament, we must understand the three years, whether the domestic industry, the projector what changes have taken place.
Projector market price war power from the first layer of BenQ, Optoma, Acer, Sharp, Seattle, Lenovo, etc. on behalf of domestic enterprises as a "second-line corps" and "DLP Legion", on the traditional Japanese Gangster represented by first-line Army and "3LCD Corps" status challenges. As a way past the weak overcome the strong must a risky tactic, to be unexpected and: hurt the enemy 10 000, SD 7000, for they were not losses.
Saying goes, one takes two to tango. Projector market, price wars can be started from the second tier of power within the Japanese Army "from the chaos." Blue Ocean projector market, where real: No Education Procurement, government procurement, which should be retail. For small and medium business including retail, consumer and family-oriented entertainment projectors, home theater projectors retail market. These "retail" theory is much larger than the scale of the procurement industry.
The face of great temptation to market the projector industry, there is a consensus that prices are not falling down, the retail market started to talk about. First of all, because the purchasing power depends on economic strength and ability to pay. Meanwhile, BenQ and other brands rely on retail market, "straight up 9 days," the market performance of grow even more Japanese Army in the eyes of the greedy look in their hearts. More importantly, with the price advantage of these second-line corps have been real into the first camp, is eating away at the core positions past big brother. In this situation, the Japanese Army lost patience at last, joined the price war in the camp.
Three years, lowering the price of the results? Prices down by half, increasing sales volume doubled! In economic theory, if the lower prices to maintain sales growth and reciprocal relationship, then the profits of the industry curve on the way will be geometrically " zero. " That is, the projector industry coveted market driven price war strategy was not significantly effective. Develop industrial-scale price war bottom line, at least half of the price drop, sales tripled, in order to maintain the health of the industry profits. The significance of double bottom line growth is not so "zero profit curve," but the trend is to maintain a certain distance parallel to the horizontal axis. I am China Manufacturers writer, reports some information about computer numerical control machines , portable pop up canopies.
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