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The Victorian Wines Show - A Platform for the Growth and Expansion of the Victorian Wine Industry by Pushpitha Wijesinghe





Article Author Biography
The Victorian Wines Show - A Platform for the Growth and Expansion of the Victorian Wine Industry by
Article Posted: 08/10/2011
Article Views: 55
Articles Written: 4872
Word Count: 389
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The Victorian Wines Show - A Platform for the Growth and Expansion of the Victorian Wine Industry


 
Travel & Tourism

Created based on the strategies implemented by a group of wine enthusiasts under the patronage of a pastoral and agricultural society in Seymour, The Victorian Wines Show promotes and contributes to the interest in and growth of Victorian wines. The future of this unique show was ensured after the support of local wine producers, notable industry professionals and media came along.

The first and only wine show dedicated to promoting wines made from grapes grown in Victoria, it achieved the eligibility to enter the National Wines Show in Canberra in 1984. Over the years, among the many goals of the show was to bring the deserving attention of the public to the excellent quality of Victorian wines. With the generous support of a dedicated committee comprising a broad range of backgrounds as well as the shared passion for both Victoria and wine, the show has rapidly grown to come close to achieving its goals. The wine connoisseur Paddy Kendler once has described this wine show as an event playing a vital role in promoting and encouraging the diverse range of wines in Victoria.

Customarily a wine show has a two-fold effect; that of the consumer and producer. However, a key target is to present producers with a comparison and a goal to eventually achieve. Promoting both small and large wine producers while providing awareness and understanding of the products to consumers are also part of the show’s agenda.

The wine show maintains its standard and focus by accepting only the producers whose products meet the criteria of hundred percent grown and made in Victoria. Considered to be a benchmark of Victorian wine, the innovative show is an interesting expression of the Victorian wine producers’ idealistic approach to producing wine.

Retaining excellence in every facet of the judging process, The Victorian Wines Show is committed to acknowledging the progress and newest trends in the wine industry which are well reflected in the expansion and diversity of the show’s classes and categories.

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Related Articles - melbourne hotel, melbourne restaurants, the langham melbourne, the victorian wines show, melbourne attractions, wine shows, victorian wines,

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