China's economy is enjoying phenomenal 2009 performance will give the Chinese position in the global economy and further be promoted. July "Cultural Industry Promotion Plan" Top Ten Industry Promotion Planning issued immediately, indicating that the great development of cultural industry has risen to the national strategic level, dissemination of cultural industry will be ushered in with the rise of great power and prosperity of the times.
Expand domestic demand to upgrade the structure is conducive to cultural industries
Time last year, the market for the coming year in the pessimistic forecasts of economic trends, we in the annual strategy report, "results expected under the certainty of the media industry, enhance the investment attractiveness of" made in the media industry are consumer goods industry, while benefiting in domestic demand in all sectors of consumer goods under the conditions of full competition Advertisement Spending growth. Facts have proved that in 2009 China's consumption growth is extremely stable, the first 8 months of total retail sales of social consumer goods accumulated growth rate has remained at 15%, government, business and high income groups supporting consumption growth remained at historically high levels. Media companies in the consumer's strong support, its defensive characteristics have been reflected.
We believe that in order to expand domestic demand and consumption to upgrade the theme of the media industry investment logic in the next 3? 5 years will be set up, the state capital growth to adjust the structure of policy thinking to guide the media advertising industry once again leaps and bounds become an important driving force domestic consumption.
Development in recent years to meet the needs of the market economy, the government gradually relaxed its control of the cultural industry. Especially in the "Culture Industry Promotion Plan" announced in six months, we have seen under the jurisdiction of various departments in related fields of cultural industries have developed an active policy, many policy before the break through bottlenecks now have, including commercial culture agencies into enterprises, cable TV Subscription a new round of price adjustment, Shanghai Media Product and Broadcast reform pilot projects, showing the determination of top-down reform. Relaxation in the policy context of a clear trend from the government and policy support will be to promote cultural industries in the next stage of rapid development of the key driving force. Preferential tax policies for boosting cultural institutions
restructuring and listing Commercial books, audio-visual products and Electronic Publications published in the field of press and publishing unit is the fastest growing areas of the first restructuring, local and college publishing units will be completed before the conversion by the end of 2009, central government departments publishing units will be completed before the end of 2010 conversion. Newspaper publishing units belonging to the competent bodies at all levels, restructuring more difficult than book publishing, Department planned to be completed before the end of 2011 non-political content as the restructuring of newspaper publishing units are expected restructuring rules promulgated 09 years.
Ministry of Finance, State Administration of Taxation issued "cultural system and cultural institutions in the operational support of cultural transformation for enterprises and business development of the two provisions" to require cultural institutions in 2009 after restructuring? In 2013 to continue enjoy the enterprise income tax Duty-free Policy, which is the most direct support for cultural enterprises means, now published in the media, Times Publishing, Gehua, as well as cable TV's Paid Network Group policies are here to enjoy the tax exemption.
09 9 months, the NDRC, SARFT jointly issued "on the strengthening of cable TV charges Management And other related issues, "which called carding involves a comprehensive cable television fees, reasonable development of cable fees, seriously implement the fee waiver policy, really good job in the entire transfer of related work, increased supervision and so on. We believe that the "notice" to cable operators announced the pressure and the subscription price increase capital expenditure to bring balance between the difficulty of translation. On the one hand, local operating costs of digital television audits speed, digital TV operator subscription fees may usher in a new round of price increases; the other hand, for low-income families through increased financial investment subscription relief and reduction, etc. translation difficult.
2010 of annual investment hot spots
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