Humor is an intellectual, if the humor into the
Marketing Areas, the formation of the marketing style of humor, then in the fierce market competition will be more of a victory of hope and joy unexpected
Recently, a duration of 5 minutes of the "Shanghai girls thunder down Beijing Man" video clips, broadcast in the major video sites, popular for a time high, there are Baidu in search of the "Shanghai women Lei Beijing man down, "the key word, the number of related pages close to 200 000.
Video clips of Changhong plasma TV promotions of professional staff with good
Service Attitude, sense of humor, funny exaggerated body movements, touched female customers come to buy television. This video is not only a high degree of concern of many users, but also makes the manufacture of this emerging Changhong "humor marketing" approach, has been recognized and endorsed the consumers.
Humor marketing concern In this video, the one that Shanghai dialect, a female customer wearing halter short-sleeve, is wearing a white short-sleeve and a black trousers and Li Chang Opel
Plasma TV Promoters some unrelated conversation with the TV, which relates to the promoters of age, faith, marriage and family issues such as female clients, and later series of female customers to say "you have Laotaibuxiao, and why not find a proper job, In this day, a salesman, not you ashamed? "," that old, why do not you married yet? "and other words of mine were, and the atmosphere became very subtle. Unexpectedly, the plasma TV Changhong Opel Korea expressed dissatisfaction with its promoters did not, but talking and laughing with her to talk about the "Bill? Gates," "Michael? Jackson," and even jump the scene of Michael? Jackson's iconic "Space Dance", the infected female customers, excited even under the literary master Daniel? Defoe's "Robinson Crusoe" that into "Jackson Crusoe," and even expressed a favorable impression on the promoters .
"Humor," the main line runs through this video clip in the face of the strange female customers, and TV
Sell Unrelated to the problem, Changhong promoters can also tell her about eye protection from the plasma television Michael? Jackson, making his female customer was eventually moved. There are marketing experts, "This is the essence of marketing, which takes customers when the concrete implementation of the theory of God."
Changhong in this video, the Web has quickly emerged a number of other brands of humor, marketing
Advertisement . Skyworth introduced as "Jimmy Pa promoters," young "Jimmy Pa promoters" Every time I played the most popular network will play a Red. First imitate small Shenyang, followed by the British super-girl school, "Aunt Susan." In a recent video, the Jimmy Pa promoters is adapted to video Red "Indian F4" in the song, in the TV store Indian dressed in red robes, attracted friends clap wow.
Changhong exclusive planning Changhong video ads on the network communication is undoubtedly a success, the promoters known as the "cute, flower bloom, car see car flat tire, beer met to start his own" and "Super promotion member, "even at the cost of his online friends for" human flesh search. " In fact, it is only this year, Changhong Group, the marketing team launched the first in the industry, "point to point? Face to face" marketing model an example of humor.
It is understood that Changhong's marketing team in receiving for the Opel Korea plasma TV marketing plan to do the case, by a detailed analysis. Changhong main push of plasma TVs currently in the domestic competition is very large
LCD TV Camp has become the monopoly of the situation, while plasma TV camp is shaky, so if the conventional marketing methods, the actual results will certainly not ideal. Therefore Changhong sights on event marketing.
Landscape experts, senior business relationships
new to tell, "the contemporary manager": "placed in front of Changhong is undoubtedly a harsh reality: how the development prospects in the industry, the decline of the situation, seek new business development for the development of anchor that is is Changhong has been painstakingly thought. I am a professional writer from China Packate Net, which contains a great deal of information about pine living room furniture , outdoor furniture wrought iron, welcome to visit!
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