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On the merger of gome yongle chen retail desperate need of new yetai by wwy yrj





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On the merger of gome yongle chen retail desperate need of new yetai by
Article Posted: 08/12/2011
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On the merger of gome yongle chen retail desperate need of new yetai


 
Business,Business News,Business Opportunities
2006 11 12, Gome and Yongle's merger drama has finally ended. When "whether the merger will lead to monopoly" very lively discussion, the British Broadcasting Corporation (BBC) broadcast a paper entitled "Wal-Mart, Carrefour and strangling China's retail industry," reports: "and those vulnerable Chinese competitors, the retail trade from the West 'monster' of its own advantages and not just Christmas is coming. I am afraid no one can China retail industry Wal-Mart or Carrefour, as did the costs to a minimum: global supply, cargo distribution, absolute numbers of the management, and more importantly on the supplier to make almost cruel 'exploitation'. China's retail industry to foreign investment even if the restriction is no effect of these restrictions. Carrefour will his first 1000 store also choose to Beijing, they bring not only the cheap Chinese goods, authentic Christmas, as well as local relentless strangulation of China. Just this month, as Carrefour plans to residents in the northern part of Beijing District shop, Chinese supermarkets pulled out of the neighborhood, because they can not compete with Carrefour. "



Join the WTO accession is a win or lose the game fierce and cruel face of Carrefour, Wal-Mart such a "monster", even in developed countries like Britain and France, in order to reduce the "monster" strangulation of small retail outlets, the Government will make some restrictions on its operations.



Face "monster" of the force, the face of full liberalization of retail background, the Chinese national retailers in addition to "national salvation", can take the initiative? GOME Paradise, from the height of the industrial structure of market competition and see what is of strategic significance? Perhaps the supermarkets of the average consumer does not sense it, but Chen X, Huang Guangyu can not but be conscious.



This is "economic" reporter in the interview the new president of Gome Group, the former chairman Chen Xiao Yong Le during understanding.



Pleasant cooperation, optimistic outlook



Our country the United States in late 2006 to complete the merger integration Paradise progress rapidly, faster than expected a lot better.



CHEN introduction, the integration of new countries the United States is divided into three phases, the first stage is the organization and personnel, now nearing completion; second is the integration of sales networks, management of the radius of large retail outlets planned in 2007 completed in March, but seems to be able to be completed in January; third countries to the United States and Paradise docking of two management systems, including information tools, and even corporate culture docking docking will be completed by the end of Apr. 2007. Chen Xiao acknowledged that this is no small project, the "Group of 20 million people in the team yet."



"Had estimated a number of difficulties, the result will smooth the progress was very satisfactory." Smile floats CHEN slightly serious face. "The main reason for the smooth integration of the senior management team is more unified, in the course of the merger talks have already been discussed, I have many ideas quite consistent with Huang Guangyu, the two teams level of ideas, it is critical."



CHEN introduction, the country's overseas markets, the U.S. experienced the early loss, but total profits are good, the next goal is to develop the Southeast Asian market, in April 2007 after the end of a comprehensive reorganization in the beginning. China's retail industry should go out. "Now they go get the products were manufactured in China, unfortunately these products are foreign distribution channels to take away a very low price, Chinese firms get only 5% -10% profit, showing how circulation enterprises to overseas important. "



We do not have monopoly



Reporter asked, on the merger of Gome and Yongle things, there are a variety of arguments. Can be said that the merger of two companies simply because you feel great situation and trend of stress, which made the strategic decision? It can be understood as the Chinese national enterprises for the ferocious foreign giants own initiative?



Chen Xiao said that in developed countries, the large chain stores dominate the market share of the professional are very high, the United States, Best Buy and several other large enterprises to capture the market share of 70%; now the domestic appliance market, even if five people ( Gome, Yongle, Dazhong, Suning, the five-star) together also, but only 20% occupied, State and Paradise combined U.S. market share in appliances only 12%.

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