Year, "Tsinghua Tong Fang," to enter the fiercely competitive domestic
Industry, this is the home appliance industry, heavy news, but also quite surprised so many people in the trade. The reason is simple, Tsinghua same side
In the field do you? Tongfang can survive in the flat TV market, how long? Tsinghua Tongfang
And how genes can be released with the expansion of color television in the field? This series of questions posed people for Tongfang television attention.
Proven, market and social challenge is not unreasonable. As we all know, "Tsinghua Tongfang" to bring consumers the first impression that IT products, IT products, image, has seized the consumer, the market perception for the first Tongfang mental resources. Cut now Tongfang TV industry, can be said that they need to re-establish consumer awareness. The extension of this product under the brand extension to promote, nothing to Tongfang is a test. Because the IT brand is Tongfang brand resources accumulated over the years, if not handled well, will allow consumers to feel smoke and mirrors, Tsinghua Tongfang brand positioning that? Tongfang is doing? Will enable consumers to doubt?
Present, the color TV industry, competition has increased competition in the value chain to the system, not merely a technical competition, but more than circumference of procurement, product,
FromEMKT.com.cn value chain, competition, etc. systems. As from the expansion of IT technology to manufacturers of color TV sets, although Tongfang IT can play in the field of technological advantages gained. But the TV industry, technology, relative to the channel construction, the terminal network building, brand building, etc., and sometimes technology will become very pale, it also has a marketing motto should be: "wine is also deeply afraid of the alley," the truth. This is exactly the current Tongfang difficult to grow in the TV area of the key bottlenecks, although the influence of a certain brand, also have good IT, but no market distribution channels of support, always hard to the national market.
More important, the color TV industry was a "massive game, brand highly intensive" industries, but also a similar "marathon" in the field of competition. Currently, the mainstream TV the competitive bar has been raised to 200 million units over the scale of the
, Skyworth, Changhong and other brands are in the double-digit market share. This competition for selection in the TV industry matured, advancing under the brand become stable pattern of Tsinghua same side, no doubt a difficult to go beyond the gap.
My view, the current for Tsinghua Tongfang, the ultimate winner in the TV market, not only to the collection of human, material and financial resources, management, and other factors. At the same time, but also to thrift, restraint, and efficiency as values, so as to achieve lower costs, efficient management, and then will focus on core strengths, achieve sustainable competitive advantage. Therefore, in the face of Tongfang Hisense, Skyworth, Changhong,
, LG, Sony, and other foreign competition on behalf of TV giant, Tsinghua odds with the party out of what? The TV companies are soaked in the color TV industry for many years, has its corporate area of expertise, coupled with the strong business matching resources, and the formation of core competitiveness of enterprises. It can be said Tongfang to achieve rapid growth in market share and establish their living space, the difficulty is just like "jaws"?
Lenovo Chairman Liu had a famous enterprises experience: "setting strategy, take the team to find teams." Set strategy refers to enterprises in the development path of the choices and trade-offs, and this choice and the choice of success or failure, also determines the success or failure of business strategy. Tsinghua Tongfang, IT products have made some advantage, have to select the color TV industry into the face of intense competition, it can be said to be facing a big decision and choice. First, from IT to the TV, before
Return failure case, imagine Tongfang entered the TV, how much will have to face the test; second is the high concentration of color TV industry, Hisense, Skyworth, Changhong, represented by six big traditional giants, accounting for a market of 70 % of the share. Samsung, LG, Sony,
20% of foreign brands will share, leaving little room Tongfang. According to Jack Welch, business masters, "one of the best market principles" to determine the business into the area, then the color TV industry Tongfang will be on the do not know where?
Tongfang into the TV industry, how the future development of what will become, we will wait and see, but leave the enterprise space and time is running out. I am a professional writer from China Building Materials, which contains a great deal of information about womens golf club sets , exercise machine that vibrates, welcome to visit!
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