Abstract: In recent years, modern and simple lantern market maintains 20% sales growth in the market because of serious plagiarism lantern wave of more enterprises relatively poor living environment, brand enterprises are facing greater challenges.
In the town of nearly 6,000 companies, the production of modern enterprise may not be simple lantern up, but their number can not be underestimated. According to preliminary results show that the known number of modern simplicity lantern more than 300 production enterprises, and more small family-owned factories are hidden in every corner. In these enterprises can be divided into four martial, one with metallic line features the new Terri; Second, bend, shape in the design features of the Qilang line; Third, featuring acrylic shade Apulia system; 4 PVC material is characterized by Weisidanfu system.
It is reported that in recent years, modern and simple lantern market maintains 20% sales growth in addition to the major brand, Jindal, fionn, Puleiweite, Imperial China, Blue Star, Ou Yi brands also grown rapidly. According to an investigation, in the lighting industry, China has more than 3,000 the number of lighting companies, lighting industry, the minimum annual sales of less than 20 billion yuan. Appears strong leadership based brand, is a sign of industry maturity, but the lack of strong leadership based brand lighting industry, both in product development, channel development, business model and even the industry to establish the maturity of the business philosophy, and as much as other industries .
Persist in the pursuit of quality and more features
As a quick update lantern style lighting category, many companies rely on individual style became popular, but not long-term adherence. As the field of serious plagiarism Lantern wave of more enterprises to survive relatively harsh environment, brands facing greater challenges. Modern simple lantern brands are no exception. Around the area of present modern and simple lantern brands, we can find them at the same time adhering to its own characteristics, great emphasis on product quality requirements.
In 2008, the Jindal group of "quality of China" article, the industry, s modern simplicity to thin lantern enterprises to adhere to quality efforts. In fact, not only Jindal, other companies such as the new modern minimalist lantern Terri, Qi Lang, Puleiweite so, which one is not the product quality in an important position? New Terri is jointly Spain Masai Te, Italy Weisituoxi and other leading European lighting brands, product quality in terms of its harsh self-evident.
Early wave channel sink
For modern compact lantern enterprises, "channel is king" remains the preferred destination for business rules market. In 2008, the major modern and simple lanterns are put into a lot of efforts on brand building channel. Constantly coming across new Terri, Jindal, Qi Lang, Puglia, Aladdin, Puleiweite Lantern brand stores such as the establishment of the modern simplicity of message, the capital city's modern minimalist trend lantern store competition has intensified.
Saturation of the market in the first-line cases, modern and simple lantern brands began to channel the focus shift to the second and third tier cities. Shortly after March, the new Terri began its long-planned big move, stunned the lighting industry. COMELY to "shine in China" as the theme, issued the "1 + X Terri wealth of new fusion scheme." Meanwhile, the new Terri launched three new branded channels, the new Terri? Gold Shihfang, the new Terri? To the benefit and the new Terri? To Cho. Of which, "to benefit" brand aimed against the second and third tier customers in the city. At the same time, the new Terri declared in the channel, for the modern and simple lantern opened a new sales channel.
In the new Terri's lead, other modern minimalist Lantern brand to be outdone, moving into second and third tier markets. Jindal in Xuzhou, Jiangsu Province, Suining, Pei County, Jiangxi Province, Xinfeng County, Sichuan Province County, West Long An Meikai opened stores and other places in this year's newly opened store in the county, municipal market accounted for 50 percent of the total.
Branding style all their own filed one after another
Type of lighting as a priority category styles, modern and simple lantern corporate branding business more difficult compared with the other category. In order to create the industry brand, establish the status of the industry, the major brands of modern minimalist style all their own lantern, and deeply staged one after another good show.
Apulia VI lighting change their image in the same time, investment in film "Dear Shenzhen", creating a lighting scene for the film industry to use a precedent for corporate branding; Jindal full power of words, a set of "quality in China "The article left a deep impression on industry professionals; new massive Terri held the" 2008 Brand Marketing Summit ", again to enhance the brand image; Qilang were given the" export inspection "qualified for brand image embedded with a layer of bright gold foil. Operation of many enterprises that branding is not a blunt sermon, but rather flexible and innovative. I am an expert from China home garden manufacturers, usually analyzes all kind of industries situation, such as oil and gas investment , oil and gas investments.
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