Exhibition industry as a barometer of the economy, in large part reflected the economic situation. At a time when Financial Raging crisis in corporate spending have compressed the circumstances, the breeze is difficult to become the biggest problem facing the exhibition organizers. However, in sharp contrast, December 10, 2009 ~ 12, Hangzhou Peace International Convention and Exhibition Center will be held in the tenth-hua Refrigeration Development, announced the breeze from the beginning of that day, it appears many companies flocked to the booth Qiang Ding case, did not feel the breath of the financial crisis.
A crisis, strong China Refrigeration Expo why buck the trend and the? Issues related to our interview with this strong leader Wang Guihua China Refrigeration Expo (hereinafter referred to Wang).
Moderator: Wang Hello, the current economic situation is not optimistic about the exhibition are a lot of difficulty for the breeze to worry about, but the China Refrigeration Expo strong but seems to be smooth sailing, a few into the mass response of the state, enterprises get the general cooling favor, this one of the reasons for that?
Wang: exhibitors are requested return. Therefore, the criteria to judge good or bad a show is simply that the level of returns. The greater flow of visitors, the higher the proportion of buyers, exhibitors have the opportunity to order the greater the participation the more obvious effects.
And look at some domestic event, it seems most into a misunderstanding, that do show, they do the greatest! Just-do, the better exhibitors, exhibition area the bigger the better, but completely ignore the core resources of the exhibition - the quantity and quality of visitors is adequate. This held not long ago has been a powerful example of cooling show, the audience was a cheerless place, the number of exhibitors is almost equivalent to the temporary exhibition organizers forced to pull the students to make up the numbers. Show organizers Daoshi earned pours, with total disregard for the interests of exhibitors. How, no audience, no buyers show, the exhibitors have any significance? This is the biggest reason appears difficult breeze. China Refrigeration Expo
deep Yi Qiang "professional core audience is the show" the truth, and will maintain the interest of exhibitors in the first place. Organization of exhibitions in the previous process, are the first to consider how to invite the professional audience, but not how to pull exhibitors, because we understand: As long as visitors are protected, not afraid of no exhibitors! "Scientific development, expanding domestic demand, turning crises into opportunities", as the Tenth China Refrigeration made strong theme slogan of the current economic situation and size up the situation is the right interpretation. Not the biggest, but the most refined, is the strong face of the economic crisis, China Refrigeration Expo operational strategies developed.
Moderator: So strong China Refrigeration is how to ensure visitors to the quantity and quality? How does one do that?
Wang: To ensure the quantity and quality of visitors, we make full use of its more than 20 million of the massive business database of exhibitors provide a new range of customized services, the most important of a service that is: the list of exhibitors and type of target customers, we are required according to Exhibitor target group responsible for the invitation. In order to achieve satisfactory results, strong China Refrigeration Expo exhibitors promise to do all four "in place":
One invitation sent to the bit. That is in accordance with the exhibitors target customer base and strong China a huge database of information to strengthening China in the name of information and co-exhibitors to send event invitations to their target customers. In order to show exhibitors to provide quality service before, show the image of enterprises, some of the earliest applications for participating enterprises will also be printed on invitations LOGO above.
2, SMS hair in place. That is in accordance with the exhibitors target customer base and strong China a huge database of information to exhibitors in the name (or the latest market) to send event messages to target customers for the exhibitors to disseminate widely, and invite more visitors to come Hangzhou to visit.
3, a telephone call in place. That is in accordance with the exhibitors target customer base and strong China a huge database of information, strong China Refrigeration Expo alone on behalf of the organizers to target customers and calls to invite the participants; exhibitors will also use a portion of the name or New release in the name of invited talks around the businessmen came to visit.
IV magazine is in place. That is in accordance with the exhibitors target customer groups, alone strong China Refrigeration Expo organizers to send the name of its target customers of China's strong professional magazine "Cooling Business" magazine will have a prominent place devoted to strengthening China Refrigeration Expo layout, and that all information in the strong Chinese exhibitors and registered buyers will be in the "Cooling Business" magazine, get publicity, with the magazine in the refrigeration industry, high visibility and authority, will be able to effectively attract more potential Customers came to show the scene.
By more than four in one of the all-round measures and strong China Refrigeration Expo previous site statistics, I can responsibly say that: China Refrigeration Expo is the strong domestic refrigeration industry, the highest proportion of professional visitors, the most focused trade show, participate in strengthening China Refrigeration Expo, it means that exhibitors have one foot into the refrigeration industry's inner circle, can be and a lot of first-class contractors, design institutes and other industries downstream excellent opportunity to communicate. Not the biggest, but the most refined, the rate of return in this regard, the strong advantages of China Refrigeration Expo great, simply can not hold a candle to other similar exhibitions.
Moderator: Strong China Refrigeration Expo held since 99 years since the beginning, has maintained a good momentum of development, its future development plans like?
Wang: the short term, we will not blindly expand, but rather focus on doing "special" doing "fine." Given the current strength of China Refrigeration Expo in the industry's influence and the actual results, be sure the future will be greatly increased booth pricing, and to meet our strong position show. Meanwhile, China Refrigeration Expo will also be strong for years and wholeheartedly for the majority of refrigeration enterprises.
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