A photo of a lawsuit will be bringing more trouble. The store where customers Vancl first exposure. The Golden Eagle is located in Taizhou City, Jiangsu Province, next to shopping centers, called "Where the customer Eslite Vancl Men" pictures of crazy online pass. Where the passenger side immediately said that it was "cottage version" of all passengers, and where there is no one off the store. Xu Xiaohui, vice president of customer who told reporters: "do not rule out the fake in this house 'where customers' recourse to legal action."
, However, deny the existence of entities in active stores, prepares to take up arms to defend their legal rights, but in private, where customers actively planning to open the store matters. Reporter learned from a design company, where customers design unit is being paid to some tender, seeking physical store design. A space of anonymity, said designer told reporters: "respect for the physical store where customers demand more stringent design, the basic direction is to take the elegant style of the Japanese. All guest house before Showcase Is the Japanese designer. So the future is expected to be similar to the style. "
Buy "off the store where" Keywords
The future development of the store just do not sell?
In fact, customers who opened the store for the rumor has never been off. However, the external customer denied any circumstances, have been assessed in private but not in the business entity should be included in planning the future development of the company to. Even where customers online Marketing When they wish to use "all off the store," the statement to run. Where the customer is already in Baidu And other search engines to buy "off the store where" the key words, those inquiries, "the store where customers" of users who will be the introduction of off-line website.
Now, all passengers finally mean business. According to insiders who off, "the company set up as early as physical stores Macaulay forest when considering whether to follow up on." At present, where the end customer programs in Beijing, Shanghai, and Guangzhou to open the store. However, this is also the title before the store "experience" word. This means that all passengers are likely to experience the store will "show only not for sale."
Off insiders who told reporters that the future is likely to add Sell Functions, "but in the beginning, we have not decided not to sell." According to people close to the customers who revealed to reporters that any customer experience stores in Beijing, site selection is under way. "Sanlitun, Blue Harbour, Joy has been discussed, it is estimated the first physical store in Beijing will eventually choose the most fashionable downtown location." The source told reporters. However, if the store opened this area, if only to show not for sale, where customers will bear a great cost. Therefore, independent estimates, where customers will experience the shop may start to take sales approach. But this way, the price will be a focus of attention of the outside world.
"Change from the light weight," or in fashion Brand is everything
final Present, similar to that of online customer who Electronic Mall, including McCaw forest so more and more towards line, from relying solely on the Internet "light company" to bear more costs of "heavy company." In the end is what caused this "change from the light weight" phenomenon happen?
His books, "Light Company" of the book and Li Li who has studied e-commerce, told reporters that the first two years of the so-called hot "light company" is actually a low-cost use of resources, rapid expansion of the enterprise a way. After reaching a certain stage, will inevitably demand more channels to build brand. This is not only the needs of enterprise development, but also from the capital pressure.
Li Li believes that these companies started, whether online or offline started, the final result is to do the brand. "In fact, if all customers to the brand Vancl done, it will not care in the end is the store online sales or sales; is the direct sales stores sales or franchise sales. As long as the price system, smooth stroke, multi-channel sales potential into the inevitable. "
In fact, if we look at the current customer who has done, by inviting Han Han, Wang Luo Dan and other influential celebrity endorsements, and invite the top supermodel photography Advertisement In order to make the brand is large. While another ad Proxy Providers to disclose, from May onwards, passengers will be the first time outside of the channel on the Internet, such as outdoor advertising, subway ads and even television advertising. All this has been to build a brand. " Clothing E-Commerce competition in the core nature of the industry or the 'brand', has never changed over. "LI Li told reporters.
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