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Home appliances chain length should be "shopkeeper" to "salesmen" - 5.8G Antenna by wqecv thbtn





Article Author Biography
Home appliances chain length should be "shopkeeper" to "salesmen" - 5.8G Antenna by
Article Posted: 08/13/2011
Article Views: 75
Articles Written: 1385
Word Count: 843
Article Votes: 0
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Home appliances chain length should be "shopkeeper" to "salesmen" - 5.8G Antenna


 
Business,Business News,Business Opportunities
In the market is becoming increasingly bad situation,

Sales of long-chain pressures are becoming more and more. Becoming less and less customers and more preoccupied with, and group buy, unit procurement is bound to substantially reduce gross margins, so that the manager who carries the "sacrifice profits to do marketing" of notoriety, no matter how hard they try find it hard to avoid reprimand from superiors .

Difficult period in the sales, gross profit guarantee become a home appliance chain store sales chief arrested were of paramount importance to. However, the individual manager is not good either complain about the price, the customer enough, the task is too high; or complain about intensified competition, the market is not good, index unreasonable. Down without a fight, lost in the face of difficulties.

, However, some positive and promising for the other manager who, they will first consider the charge of store operations during their own problems. Staff were not approach it because of enthusiasm for the "off" the customer? Is it because talk is not professional, not in place and "let run" sales? Or due to selling price is too high, product description and simple to understand, accurate and specific and "scare away" the customer. In addition, the excellent manager will be concerned about the stock are reasonable, tight supply is short-selling and POP are more attractive to customers to buy and so on, and immediately improved.

Remote command manager sitting in the office is not a good manager may not be; but often visited stores and found that the performance manager to solve the problem the problem will not be too bad! For the manager who, it should be understood that from the "shopkeeper" to "line Jia" difficult period in the market is particularly important. The "shop tour" as a compulsory homework every day, and the number of more frequent, more effective action, rather than skim the surface, the staff are among the demonstration effect of bad play. Manager who should also be time to remember the "proposition."

First of all, the category should be to the poor sales area during the visit to the shop or on-site person in charge of external factors to lift the market beyond the existing problems, to help resolve internal problems and seek solutions for response. Meanwhile, for those who lack of confidence in staff, to encourage, improve sales staff morale is also essential. However, few customers when the customer does not loose a chat or a positive reception staff, must be corrected immediately and quit talking individual mien. Of course, the process of visiting the store, merchandise display and store environment, the content must be checked. For example, to

Camera sales area a one-by-check out the kind of equipment? The existence of "a kind of free goods or goods not like" the problem? The existence of the sample machine description and price of goods does not correspond to the problem? Is dirty or old? Promotional materials are overdue? And the existence of misleading publicity or hype the issue? For the demo machine, the damage can not demonstrate the existence of functions and effects of power shortage and other problems affect the show? At the same time, but also to communicate with the staff to understand the reasons for selling goods sold, inventory status, the need for additional stocking? Reporting capabilities using POS system, accounting for the number of goods sold and value of accounting for structural analysis to develop a more reasonable supplementary stocking program.

Strictly speaking, the expense of profits by cutting prices to do reluctantly appliance chain store sales is a good long "taboo", but also the mentality that poor, poor technique, and "bad" manager are a common problem. Good manager good at difficult times make full use of background music shops, suppliers and other fine coordination of marketing "edge technology" to maximize store sales performance and enhance operational efficiency. However, only know how to complain about poor manager, shown in the face of difficulties, "helpless" an innocent look.

However, the more difficult the more we need a strong will and strong physique. For those in difficult times adhere to the "Him", a great psychological pressure to bear, regardless of day and night, while the manager who threw himself into work, in particular those to clear, hard work but also to work and rest, stress management and focus on health management, do not go overdrawn physical damage health complete opposites. "Body is the capital of revolution" will have a healthy life full of fighting, therefore, does not advance the body, sustained efforts are difficult to beat the market long home appliance chain store the other "secret."

These are some simple truth, however, easier said than done, the manager can do to become "knowledge is difficult or not, rose to the challenge" challenge-type manager.

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